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Senior Social Media Associate

3-5 Years
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Job Description

About the Role: Our Client is seeking a Senior Social Media Associate to join the team for a 6-month contract. This role is focused on protecting and shaping our client's brand through real-time social media monitoring, response, and issue management.

You will play a critical role in identifying reputational risks, managing crises, supporting campaigns, and crafting effective response strategies across multiple social platforms.

Key Responsibilities:

  • Monitor emerging issues and sentiment across various social media platforms
  • Respond rapidly to high-risk or sensitive issues while maintaining brand tone and integrity
  • Collaborate cross-functionally with teams including Policy, Trust & Safety, Community Support, and Corporate Communications
  • Draft and publish reactive and proactive content across the official social channels
  • Support the development of response strategies, playbooks, and best practices
  • Assist in measuring effectiveness of social campaigns and issues response workflows
  • Provide local support for APAC markets on reputational issues and brand protection
  • Identify process gaps and escalate issues around queue volumes or workflow inefficiencies
  • Assist with onboarding and knowledge transfer for new team members
  • Provide backup support for team leads as needed

Requirements:

  • 3–5 years of experience in social media management, issues/crisis response, or digital communications
  • Proven experience in fast-paced, cross-functional environments
  • Familiarity with social media monitoring tools and content publishing tools
  • Strong written and verbal communication skills in English
  • Strong attention to detail and ability to stay composed during high-pressure situations
  • Experience managing sensitive or high-risk social conversations is a plus
  • Ability to work independently with minimal supervision
  • Willingness to work Sunday to Thursday or Tuesday to Saturday, with shift flexibility
  • Bachelor's degree or equivalent work experience

About Company

Peoplebank is Asia Pacific's leading talent solutions provider with a network of offices in Singapore, Hong Kong and Australia. Peoplebank provides one-stop recruitment and staffing solution services across multiple industry sectors covering contract and permanent hires, and payroll services. With a dedicated team of specialist consultants, we deliver several innovative candidate sourcing strategies, retention strategies, and operating best practices to provide excellence in our service levels for both our clients and candidates.

Job ID: 121076591

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