The Senior Sales & Marketing Executive is responsible for managing assigned client accounts, driving bedspace sales and securing contract renewals. This role oversees end-to-end customer relationship management and serves as the primary point of contact for both operational and commercial matters within the assigned client portfolio. The incumbent also provides leadership and guidance to the Sales & Marketing team, supporting team performance and ensuring service excellence.
Key Responsibilities
Client Servicing & Relationship Management
- Manage day-to-day client relationships within assigned portfolio
- Address client inquiries, issues, and complaints promptly and professionally
- Serve as the primary contact for operational and commercial matters
Sales Execution & Quotation Management
- Prepare, review, and issue quotations and proposals
- Follow up on leads and convert prospects into customers
- Drive bedspace sales and support occupancy targets
Contract Management
- Manage contract renewals and extensions under Sales & Marketing Director's guidance
- Ensure timely execution of agreements and compliance with contractual terms
Business Growth Support
- Identify upselling or cross-selling opportunities
- Support marketing campaigns by providing client feedback and market insights
Administrative & CRM Duties
- Maintain accurate client records and update CRM with sales progress
- Prepare and issue contracts, renewals and tenancy agreements
- Track and manage documentation workflow
- Coordinate with Finance on invoicing, billing cycles and credit notes
Sales Reporting & Pipeline Tracking
- Compile and maintain weekly, monthly, and ad-hoc sales reports (based on frequency required)
- Track sales performance metrics such as occupancy rates, client renewals, and new sign-ups
- Provide data analytics support to aid performance reviews and forecasting
Client Onboarding & Handover Coordination
- Support the dormitory handover process by coordinating with Operations teams
- Ensure all relevant documents (eg. client ID, tenancy lists, check-in forms) are properly filed and completed
Team Leadership & Coordination
- Provide guidance and support to Sales & Marketing Executives
- Monitor team workload and ensure timely follow-up on client matters
- Promote collaboration between Sales, Operations and Finance team
- Assist Sales & Marketing Director in implementing processes and improving team efficiency
Requirement
- Minimum ITE, Diploma, or Degree in any field Business Administration or related disciplines preferred
- Candidates with strong relevant work experience may be considered in lieu of formal educational qualifications
- Minimum 2-5 years of relevant work experience, preferably in Singapore
- Proven sales experience in property, construction-related products, or built environment sectors preferred
- Experience in hospitality, serviced apartments, dormitory, or student hostel industry would be an advantage
- Prior experience in a team lead or supervisory role, or demonstrated leadership potential
- Strong communication, interpersonal, and negotiation skills
- Ability to multitask and prioritise effectively in a fast-paced environment
- Familiarity with market research, data analysis, and reporting
- Proficient in Microsoft Office Suite
