Senior Sales Manager (Influencer Marketing)

This is a senior leadership role (Senior Manager - Director capacity) with end-to-end accountability for the agency's business performance, including client growth, campaign execution, team development, and financial results.

You will be responsible for setting the strategic direction, identifying and cultivating new business opportunities, building and maintaining strong relationships with brands, clients, and influencers, and ensuring exceptional execution across all campaigns. This role requires a strong strategic mindset, deep industry and influencer networks, and the ability to translate market opportunities into sustainable business growth while fostering a high-performing, collaborative, and creative team culture.

What you will do:

Leadership, Strategy & Team Management

• Drive the Business Development function and growth strategy for the Singapore market.
• Ensure commercial targets and client objectives are met through effective planning and execution.
• Lead, mentor, and develop a high-performing team, fostering collaboration, accountability, and continuous improvement.

Market Growth & Business Development

• Identify new business opportunities and partnerships to drive growth in Singapore.
• Build and nurture relationships with key clients, brands, and influencers to strengthen market positioning.
• Work closely with the account management team to cultivate long-term client relationships and drive repeat business.

Upholding Standards of Execution

• Oversee the execution of influencer marketing campaigns, ensuring alignment with client objectives and agency standards.
• Encourage cross-department collaboration between sales, account management, project management, and strategy teams to deliver impactful campaigns.
• Monitor and analyze campaign or account performance, making data-driven recommendations for optimization.

Financial Management

• Oversee the financial performance of the Singapore business, including budgeting, forecasting, and frequent reporting.
• Ensure resources are efficiently allocated and that the agency meets or exceeds revenue targets.
• Manage profitability while delivering exceptional value to clients, with target profit margins taken into consideration for influencer and paid media costs.

A successful candidate should have:

• At least 6 years of sales experience, ideally in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and performance measurement.
• Strong business development skills with a track record of building client relationships and revenue growth.
• Proven leadership experience with ability to lead, inspire, and grow teams in a fast-paced environment.
• Strong strategic thinking, problem-solving, and financial management skills.

About TSL Media Group

TSL Media Group is Singapore's leading data-driven and content-led media tech collective, dedicated to connecting the world through a hyperlocal lens. With a team of over 200 talented individuals, the Group manages some of the region's most well-loved media brands, including TheSmartLocal, Must Share News, and Eatbook. Together, these platforms attract over 200 million annual pageviews and 200 million video views across websites and social media channels.

In March 2024, TSL Media Group acquired X10 Media, a leading regional influencer agency established in 2016. X10 Media holds a network of over 3,000 influencers and has collaborated with more than 1,000 brands, including Pepsi, Singtel, CapitaLand, LVMH, and Warner Music. Renowned for its expertise in social performance media, X10 Media helps clients achieve marketing goals by amplifying influencer impact tenfold. This acquisition strengthened TSL Media Group's position as a comprehensive end-to-end media and creative services provider, offering award-winning media publications, creative solutions, and cutting-edge media-tech.

Built on an energetic and collaborative culture, TSL fosters a hybrid work environment to support employees in balancing professional and personal priorities, empowering them to thrive in a dynamic and fast-growing regional media landscape.

For more information, visit https://tslmedia.sg/

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!