Senior Sales Executive (Omni-Channel & Business Development)

About HOMIE :

HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we have grown from a small start-up into a well-established brand serving families through a full omni-channel experience. We focus on providing simple, high-quality products with care and purpose.

Position Summary

We are seeking a results-driven Senior Sales Executive to lead and execute omni-channel sales strategies, drive B2B partnerships, expand exhibition presence locally and regionally, and achieve monthly revenue targets through strong leadership and hands-on operational excellence.

Key Responsibilities

1. Omni-Channel Retail Sales Development

• Develop and execute the company's omni-channel retail strategy.

• Plan, secure, and manage monthly atrium sales across shopping malls, hospitals, community centres, SAFRA, NS Teams, and other suitable venues.

• Identify and evaluate new retail sales locations to maximise brand exposure and revenue.

• Coordinate logistics, manpower planning, stock allocation, and sales operations for all roadshows and retail activations.

2. B2B Business Development & Account Management

• Establish and grow B2B sales channels with Singapore-based organisations, including: Hospitals, Supermarkets & mini marts, Insurance agencies, Childcare centres, Government & international schools, Corporate & bulk purchase clients

• Manage end-to-end sales process: lead generation, proposal, negotiation, closing, and fulfilment.

• Build long-term relationships and implement structured account management for repeat orders.

3. Exhibition Growth - Local & Regional

• Strengthen and scale current exhibition performance and profitability.

• Source and secure new exhibition opportunities in Singapore and overseas (e.g., Malaysia, China, and other key markets).

• Lead pre-event planning, sales forecasting, visual merchandising, and post-event performance analysis.

• Develop strategies to increase sales conversion, brand visibility, and customer database growth.

4. Event & Retail Sales Operations

• Lead on-site sales execution and ensure smooth daily operations.

• Monitor sales performance and implement immediate action plans to achieve targets.

• Maintain high standards in product presentation, customer engagement, and brand experience.

5. Team Leadership & Target Achievement

• Lead, train, and motivate the sales team, promoters, and part-timers.

• Set clear sales KPIs and ensure monthly targets are achieved.

• Foster a high-performance and results-driven sales culture.

Key Requirements

• Relevant sales experience in retail, roadshows, exhibitions, or B2B business development

• Proven track record in achieving aggressive monthly sales targets.

• A strong network with malls, event organisers, or corporate clients is an advantage.

• Experience in regional exhibitions (Malaysia / China) is a plus.

• Excellent negotiation, planning, and leadership skills.

• Highly driven, hands-on, and able to work in a fast-paced environment.

• Willing to travel overseas when required.