Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets for Cohu's range of solutions and to develop, promote and grow Cohu solutions into new accounts and customers.
Seek out the appropriate contacts in customers organization to generate leads and cold call prospective customers.
Foster and develop relationships with existing and new customers.
Understand the needs of customers and be able to respond effectively with a plan of how to meet these.
Develop business sales and marketing strategy.
Have a good understanding of the businesses products or services and be able to advise others about them.
Train members of your team, arranging external training where appropriate.
Develop and maintain good relationship with key customers to increase revenue with them.
Carry out sales forecasts and analysis and present findings to senior management/the board of directors.
Meet and achieve assigned business goals and objectives within his/ her territory.
Liaise with the finance team, warehousing and logistics departments as appropriate to meet customers order schedule.
Seek ways of improving the way the business operates.
Attend seminars, conferences and events where appropriate.
Requirements & Qualifications
Bachelor's degree in Engineering from a recognized university, or equivalent qualification, with 4–6 years of relevant sales and application experience; alternatively, a Diploma in a related engineering discipline with 6–8 years of experience.
Strong understanding of the semiconductor industry, market landscape, competitor offerings, business practices, and customer requirements.
Experience in application or sales of semiconductor final-test equipment or contact solutions is an added advantage.
Knowledge of semiconductor testing and test‑contacting methodologies will be beneficial.
Excellent communication and interpersonal skills.
Highly motivated, goal‑oriented, and able to work effectively as part of a team.
