Senior Regional Marketing Manager

About the Role

Based in Malaysia, we are looking for a dynamic and results-driven Regional Marketing Senior Manager to lead our marketing efforts across Malaysia, Singapore, and Taiwan. This role will oversee and integrate Brand Marketing , ensuring a unified and impactful market presence.

You will be responsible for elevating brand positioning, boosting exposure and awareness through ATL and BTL campaigns, and driving trade performance and in-store excellence. As a hands-on leader, you will manage the total marketing budget, optimize ROI, and respond swiftly to evolving market trends and consumer insights.

Key Responsibilities

1. Brand & Marketing Strategy:

· Develop and execute integrated marketing plans to strengthen brand presence and market share across Malaysia, Singapore, and Taiwan.

· Oversee brand positioning, awareness campaigns, and exposure across all channels (ATL & BTL).

· Manage the regional marketing budget, ensuring effective allocation, cost control, and maximum ROI.

· Conduct market analysis to understand local trends, consumer insights, and competitive landscape.

· Monitor campaign performance, analyze results, and optimize strategies based on data-driven insights.

· Stay ahead of industry trends and propose innovative, timely marketing initiatives to maintain competitive edge.

2. Trade Marketing Leadership:

· Work closely with sales teams and key distributors/retail partners to align trade promotions, merchandising, and activation plans with brand objectives.

· Support sales team on point-of-sale (POS) materials, and in-store consumer activations.

· Analyze trade performance, channel effectiveness, and ROI of trade spend.

· Ensure perfect store execution and brand consistency across all retail touchpoints in the region.

3. Team & Cross-functional Leadership:

· Lead, mentor, and motivate the marketing and trade marketing teams to achieve aggressive targets and drive performance.

· Build strong relationships with external agencies, media partners, and key retail accounts.

Requirements:

· Bachelor's degree in Marketing, Business, or a related field.

· Minimum 8–10 years of marketing experience.

· Proven experience in the Beauty, FMCG, or Personal Care industry is a must.

· Strong track record in managing ATL & BTL campaigns, brand strategy, trade marketing, and budget/ROI.

· Hands-on, proactive, and aggressive mindset with the ability to lead and inspire a team.

· Excellent analytical, planning, negotiation, and communication skills.

· Ability to thrive in a fast-paced environment and adapt quickly to market changes.

· Willingness to travel within the region as required.