One of our clients is seeking a Senior Public Relations Manager – APAC to lead and drive public relations strategy across the Asia-Pacific region. Based in Singapore, this in-office, full-time, permanent role will shape and execute integrated PR initiatives across key markets including Japan, South Korea, Australia, Southeast Asia, India, Taiwan, and Hong Kong. The successful candidate will be a strategic communications leader with extensive regional PR experience, strong media relationships, and the ability to work with global stakeholders to deliver impactful brand storytelling and measurable media coverage.
Key Responsibilities
- Regional PR Strategy & Execution: Lead development and execution of PR strategies across APAC to strengthen brand visibility and reputation. Partner with local marketing teams to ensure consistent and impactful media coverage across markets. Create market-specific PR plans aligned with business objectives and monitor industry trends to identify opportunities.
- Global & Cross-Functional Collaboration: Work closely with global communications and PR teams to align messaging and campaigns. Translate global strategies into regional and local execution plans. Collaborate with marketing, product, community, and leadership teams to support business initiatives and maintain consistent messaging.
- Media Relations & Brand Communications: Build and maintain relationships with media, journalists, influencers, and industry stakeholders. Manage media outreach, interviews, briefings, product demos, and events. Serve as a spokesperson liaison and communications advisor; develop press releases, media materials, talking points, and assets.
- Internal Communications & Stakeholder Management: Drive effective communications across regional teams for alignment on messaging, launches, and events. Share regional PR achievements with global leadership and provide strategic counsel to internal stakeholders and leadership.
- Reporting, Insights & Innovation: Measure PR performance using data-driven insights. Leverage AI-powered tools for media monitoring, sentiment analysis, research, reporting, and workflow optimization. Provide recommendations based on media trends and competitive intelligence, and improve PR processes.
- Industry & Market Expertise: Stay informed on trends in gaming, esports, consumer technology, entertainment, and digital culture. Identify news angles and storytelling opportunities relevant to target audiences and act as a subject matter expert.
Required Qualifications
- 6–10+ years in Public Relations, Corporate Communications, or Integrated Communications.
- Proven experience managing PR programs across multiple APAC markets.
- Strong media network and established relationships within Singapore's media landscape.
- Experience working in global or matrixed organizations and collaborating with international stakeholders.
- Excellent written, verbal, presentation, and stakeholder management skills.
- Demonstrated ability to develop and execute strategic communications plans with measurable results.
- Experience using AI tools to enhance communications workflows and reporting.
- Strong project management skills and ability to manage multiple priorities.
Preferred Qualifications
- Experience in gaming, esports, technology, consumer electronics, lifestyle, or entertainment industries.
- Established media relationships across broader APAC markets.
- Passion for gaming and digital culture and strong understanding of consumer technology trends.
- Experience supporting product launches, corporate communications, and brand campaigns across regional markets.
Core Competencies
- Strategic Communications
- Media Relations & Reputation Management
- Stakeholder Engagement
- Regional Market Expertise
- Cross-Functional Collaboration
- Content & Storytelling Development
- Data-Driven Decision Making
- Innovation & AI Adoption
- Project Management & Execution
Role Details & Benefits
This role offers the opportunity to lead communications across a dynamic APAC region, partnering with global teams and senior stakeholders to shape regional narratives and deliver high-impact PR programs.
