About Omnicom Media
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter.
The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information, visit omnicommedia.com.
Position: Senior Programmatic Executive, Addressable Investment
Reporting to: Senior Manager, Addressable Investment
Office location: Singapore, 40A MacDonald House
Overview:
As a Senior Programmatic Executive in the Addressable Investment discipline, you will support the planning, activation, and optimisation of programmatic advertising campaigns across Display, Video, CTV/OTT, PDOOH, and other emerging formats. Working closely with Senior Programmatic specialists and managers, you will play a hands-on role in campaign execution, ensuring campaigns are delivered accurately and in line with client objectives. You will develop a strong understanding of the programmatic ecosystem and contribute to performance analysis and reporting. This role is ideal for someone eager to grow their programmatic expertise in a dynamic, fast-paced agency environment.
Key Responsibilities:
- Support the planning and activation of programmatic campaigns across DSPs (e.g. DV360, The Trade Desk, Google Ads), ensuring accurate setup and alignment with campaign objectives and KPIs.
- Assist in monitoring campaign performance, conducting regular optimizations to improve delivery, viewability, and efficiency.
- Collaborate with internal teams including media planning analytics, and creative to ensure seamless campaign execution.
- Contribute to the preparation of campaign performance reports and post-campaign recaps, drawing out key insights and learnings.
- Support the team in responding to campaign briefs, building programmatic proposals, and identifying suitable audience and inventory strategies.
- Maintain strong relationships with DSP and SSP partners to stay informed on platform updates, new inventory opportunities, and best practices.
- Stay current with industry trends, emerging technologies, and developments in the programmatic landscape.
- Be part of discipline team comprising of Programmatic capability experts, driving adoption of automation, AI-driven bidding, and predictive optimisation.
- Assist in the documentation of best practices, tests and learns, and campaign case studies.
- Support and contribute to wider corporate culture initiatives within the company.
Requirements:
- 1-3 years of experience in programmatic advertising, preferably in an agency environment.
- Foundational understanding of the programmatic ecosystem, including DSPs (e.g. DV360, The Trade Desk), and serving, and audience targeting.
- Exposure to omni-channel programmatic formats including Display, Video, CTV/OTT, and DOOH is a plus.
- Strong analytical skills with the ability to interpret campaign data and surface actionable recommendations.
- Proficiency in Microsoft PowerPoint and Excel.
- Familiarity with analytics and reporting tools such as Google Analytics or Data Studio is advantageous.
- Strong communication skills and a collaborative, team-player mindset.
- A proactive attitude, attention to detail, and eagerness to learn and grow in the programmatic space.
- Bachelor's degree or equivalent related experience.
