About AYP Group
At AYP Group, we're more than an HR Tech company, we're a trusted partner enabling businesses to thrive with seamless Employer of Record (EOR) solutions across APAC. From payroll and compliance to efficient employee management tools and expert HR advisory, we simplify workforce expansion and operations across 14 countries.
Role Overview:
The Product Manager owns the product vision, strategy, roadmap, and execution across AYP Global Pay.
You will:
- Define the future of AYP's platform based on deep buyer and user understanding
- Build automation-first workflows using n8n and AI
- Shape simple, intuitive UX out of complex HR and payroll processes
- Lead the Product team and Process team
- Drive clarity, accuracy, and trust across every feature
This role is for someone who is strategic, curious, growth-minded, and obsessed with solving real user problems.
Key Responsibilities:
1. Product Vision & Future Strategy
- Define and lead a future-focused product vision based on deep buyer and user insights.
- Develop a strategic roadmap that anticipates APAC HR, payroll, and compliance needs while aligning with commercial goals and brand promise of Peace of Mind.
- Identify market opportunities in AI, automation, and UX to differentiate AYP and maintain strong productmarket fit through ongoing persona refinement.
- Collaborate cross-functionally to ensure roadmap reflects real buyer demand and user behavior.
2. Deep User & Buyer Persona Understanding
- Conduct research and refine personas to deeply understand workflows and pain points.
- Translate insights into product decisions that deliver clarity, speed, and trust.
3. Build Automation-First Products
- Design automation-first workflows using orchestration tools like n8n.
- Integrate AI responsibly to enhance accuracy, compliance, and user experience.
- Ensure all automation and AI features are safe, predictable, and auditable.
4. Lead Product Execution & Delivery
- Own PRDs, roadmap prioritization, and UX direction for scalable releases.
- Collaborate cross-functionally to ensure high-quality delivery and strong documentation.
5. Lead & Grow the Product Team
- Manage and coach Product Managers and Process Analysts to foster strategic thinking.
- Build a culture of curiosity, user empathy, and evidence-based decision-making.
Who You Are:
- Minimum 5 years of Product Management experience.
- Strong hands-on experience with n8n, workflow automation, and orchestrating cross-system processes.
- Experience delivering AI-driven product features in real-world applications.
- Deep understanding of UX, systems thinking, and end-to-end product journeys.
- Exceptional ability to understand buyer personas and user behaviour across markets.
- Strategic thinker with strong execution discipline.
- Highly curious, adaptable, and growth-minded constantly learning and improving.
- Ability to thrive in complex, multi-country, compliance-heavy environments.
