Senior Product Manager, Marketing Automation

Situated in the heart of Singapore's Central Business District, Rakuten Asia Pte. Ltd. is Rakuten's Asia Regional headquarters. Established in August 2012 as part of Rakuten's global expansion strategy, Rakuten Asia comprises various businesses that provide essential value-added services to Rakuten's global ecosystem. Through advertisement product development, product strategy, and data management, among others, Rakuten Asia is strengthening Rakuten Group's core competencies to take the lead in an increasingly digitalized world.

Rakuten is a global leader in internet services that empower individuals, communities, and businesses. We are committed to innovation and entrepreneurship, offering a diverse ecosystem of services in e-commerce, fintech, digital content, and communications to over one billion members worldwide. At Rakuten, we believe in empowering our employees to make a difference and contribute to our mission of creating a better future.

The Senior Product Manager for Marketing Automation will be responsible for defining and executing the product strategy and roadmap for Rakuten Group various service marketing automation platform.

This role will lead the development of innovative solutions that enable our clients to effectively engage with their customers, personalize marketing campaigns, and drive measurable results. The ideal candidate will have a strong understanding of the marketing automation landscape, a proven track record of successfully launching and managing products, and excellent leadership and communication skills.

Responsibilities:

• Define the product vision, strategy, and roadmap for Rakuten's marketing automation platform.
• Conduct market research, competitive analysis, and customer interviews to identify opportunities and unmet needs.
• Translate market requirements and customer feedback into detailed product specifications and user stories.
• Prioritize and manage the product backlog, ensuring alignment with business goals and customer priorities.
• Collaborate closely with engineering, design, marketing, and sales teams to deliver high-quality products on time and within budget.
• Monitor and analyze product performance, identifying areas for improvement and optimization.
• Develop and maintain product documentation, training materials, and marketing collateral.
• Stay up-to-date on the latest trends and technologies in marketing automation.
• Lead and mentor a team of product managers (if applicable - adjust as needed).

Qualifications:

• Bachelor's degree in Computer Science, Marketing, or a related field.
• 5+ years of experience in product management, with a focus on marketing automation or CRM platforms.
• Strong understanding of the marketing automation landscape, including email marketing, SMS marketing, personalization, and analytics.
• Experience with platforms such as Salesforce Marketing Cloud, Oracle Eloqua, Braze, or similar.
• Proven track record of successfully launching and managing products.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Japanese language may be required when managing stakeholders.

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief, or age.