Responsibilities
As Senior Product Manager (e-Commerce), you will define and lead the product strategy for The Wonder Shop, driving engagement, customer lifetime value, and consequently revenue growth.
This is a strategic role with accountability for commercial outcomes, platform evolution, and AI-enabled optimisation across the end-to-end commerce journey. You will leverage data science, automation, and AI-powered tools to enhance customer experience, merchandising intelligence, and operational efficiency.
Key Responsibilities
- Define and execute the multi-year product roadmap aligned with Mediacorp's digital and commerce strategy.
- Own key metrics including engagement, conversion rate and retention.
- Identify and deploy AI-driven growth levers such as:
- Personalized product recommendations
- Intelligent search and discovery
- Predictive merchandising and dynamic bundling
- Partner with business stakeholders on growth and forecasting
- AI-Driven Customer Experience & Platform Optimisation
- Lead experimentation strategy (A/B testing, multivariate testing, personalisation).
- Integrate AI tools into the commerce stack to improve:
- On-site search relevance
- Customer segmentation
- Lifecycle marketing triggers
- Cart recovery and churn prediction
- Drive automation in content tagging, product enrichment, and catalogue optimisation.
- Ensure ethical, responsible, and compliant use of AI and customer data.
- Content-Commerce & Ecosystem Integration
- Enable shoppable content and contextual product recommendations within articles, videos, and live streams.
- Collaborate with editorial and marketing teams to deploy data-driven campaign targeting and performance optimisation.
- Data, Analytics & Decision Intelligence
- Define North Star metrics and build performance dashboards across acquisition, engagement, conversion, and retention.
- Translate advanced analytics and predictive modelling insights into product prioritisation.
- Partner with data science teams to:
- Develop customer propensity models
- Identify high-value segments and cross-sell opportunities
- Foster a culture of experimentation, data literacy, and AI-assisted decision-making within the team.
- Stakeholder Management
- Lead cross-functional efforts involving engineering, design, analytics, marketing, and operations.
- Influence senior leadership on product investment decisions backed by data and AI-driven insights.
- Manage external platform vendors, AI solution providers, and technology partners.
Qualifications
- 8-10+ years of product management experience, with significant exposure to e-commerce, marketplace, or digital consumer platforms.
- Demonstrated experience using AI/ML-driven solutions in product development or optimisation.
- Strong understanding of experimentation frameworks, data analytics, and customer lifecycle metrics.
- Experience working closely with data science and analytics teams.
- Deep familiarity with modern e-commerce tech stacks including CMS, CRM, marketing automation, payments, logistics, and analytics platforms.
- Strong commercial acumen with ability to link AI initiatives to measurable business outcomes.
- Proven leadership in cross-functional, agile environments.
Preferred Qualifications
- Experience implementing recommendation engines, search optimisation, or personalisation platforms.
- Familiarity with generative AI applications in commerce (e.g., automated product descriptions, conversational shopping assistants, AI merchandising copilots).
- Experience in media, content-driven commerce, or social/live commerce ecosystems.
- Exposure to loyalty, subscription, or membership-based business models.
Leadership Competencies
- Strategic thinker with strong execution capability
- Data-driven and AI-fluent decision-maker
- Customer-obsessed growth mindset
- Influential communicator across senior stakeholders
- Comfortable navigating ambiguity, innovation, and transformation
