About the Company
PIAS is committed to delivering a competitive and relevant product proposition across Life Insurance, Health Insurance, and General Insurance. Our mission is to actively shape our product shelf, identify market gaps, and drive adviser adoption while maintaining strong provider relationships.
About the Role
The Senior Product Distribution Manager is a senior commercial and product role responsible for the strategic management and commercial performance of PIAS's product proposition across Life Insurance, Health Insurance, and General Insurance. The role owns the end-to-end product lifecycle, from product strategy and market intelligence through provider engagement, product onboarding, launch, adviser enablement, commercial optimisation, ongoing performance management, and eventual product withdrawal.
Product Strategy & Portfolio Management
- Own and develop PIAS's product proposition across Life, Health and General Insurance.
- Build and manage the product roadmap aligned with distribution strategy, adviser needs, client segments and market trends.
- Conduct regular product shelf reviews to identify gaps, overlaps, performance issues and growth opportunities.
- Recommend product onboarding, enhancement, repositioning or withdrawal based on competitiveness, demand and commercial value.
- Ensure a balanced and competitive suite of products and providers.
Market Intelligence & Competitive Benchmarking
- Maintain deep understanding of insurance products across the Singapore market.
- Monitor product launches, pricing changes, underwriting developments and emerging market trends.
- Conduct product comparisons and competitive analysis to identify gaps and opportunities.
- Provide actionable recommendations and regular market intelligence updates to management and advisers.
- Develop product comparison guides, market updates and positioning materials.
Adviser Enablement & Engagement
- Partner with Training and Distribution teams to deliver product training, launch programmes and sales enablement initiatives.
- Develop product playbooks, FAQs, comparison guides and adviser support materials.
- Engage advisers and Distribution Managers regularly to gather feedback on client needs, market developments and product gaps.
- Translate adviser insights into product, provider, training and commercial improvement initiatives.
Provider Relationship & Commercial Management
- Serve as the primary relationship owner for insurers and product providers.
- Develop provider business plans, production targets and commercial objectives.
- Negotiate commissions, incentives, sponsorships, campaigns and other commercial arrangements.
- Conduct regular provider reviews covering performance, pipeline, service standards and business opportunities.
- Manage provider onboarding and hold providers accountable for agreed commitments.
Product Performance & Commercial Optimisation
- Monitor product and provider performance across production, revenue, adviser adoption and profitability metrics.
- Develop management dashboards and performance reporting.
- Identify underperforming products, providers or campaigns and implement improvement plans.
- Evaluate campaign effectiveness, ROI and incentive outcomes, recommending adjustments where necessary.
Product Launch & Governance
- Lead end-to-end implementation of product launches, enhancements, repricing and withdrawals.
- Coordinate stakeholders across Distribution, Compliance, Legal, Finance, Operations, Marketing and Technology.
- Manage product approval and governance processes, including due diligence, APL reviews and committee submissions.
- Ensure compliance with regulatory requirements and internal policies.
Incentives, Transformation & Process Improvement
- Design and manage adviser incentive frameworks that support strategic product priorities.
- Drive initiatives to improve adviser adoption and incremental business growth.
- Streamline product onboarding, reporting, communication and governance processes.
- Support automation, digital tools and broader distribution transformation initiatives.
Qualifications
- Bachelor's degree in Business, Finance, Economics, Marketing or a related field.
- 8+ years of experience in insurance product management, distribution, business development or provider management.
- Strong knowledge of Life and Health Insurance products, with working knowledge of General Insurance.
- Good understanding of the Singapore insurance market, adviser distribution landscape and competitive environment.
- Experience managing insurer and provider relationships, including commercial negotiations and business planning.
- Proven experience in product development, benchmarking, positioning and adviser enablement.
- Strong commercial, analytical and data interpretation skills.
- Good understanding of regulatory, governance and product approval requirements.
- Strong project management and stakeholder management capabilities.
- Ability to work independently, influence stakeholders and provide sound commercial recommendations.
Required Skills
- Strong technical knowledge of Life and Health insurance products.
- Strong understanding of adviser distribution.
- Proven experience in product comparison and competitive benchmarking.
- Strong analytical capabilities.
- Strong project management skills.
Preferred Skills
- Experience in insurance product management.
- Experience in business development or provider management.
- Ability to engage with senior management and influence stakeholders.
