Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.
The Right Profile
The Senior Product Designer is key to shaping the product experience at Syfe. Based in Singapore, this role will own design problems end-to-end — from framing ambiguous challenges and aligning stakeholders, to delivering work that meets a high bar of craft and usability. The ideal candidate adapts your process to the problem at hand, goes beyond design into content, research, and metrics, and cares deeply about outcomes over output. You'll bring a sharp eye for world-class design patterns, use AI to work smarter without sacrificing thinking, and thrive in fast-paced environments where the roadmap is built, not handed to them.
Key Responsibilities
- Independently own an end-to-end product surface, feature area, setting the vision and principles for it. Craft powerful and intuitive user experiences.
- Clearly articulate design decisions, leveraging user insights and data to align cross-functional partners, and carry the product process forward. Argue for the user and commit to what the team aligns on.
- Plan and run the research you need, incorporate qualitative and quantitative insights and leverage experimentation frameworks to validate concepts. Drive follow-ups reading what worked in shipped features and what moved the metrics.
- Create durable, reusable components and design patterns that evolve the design system, helping other designers accelerate their design process and keep experiences consistent & coherent for the user.
- Work alongside development partners to ensure design quality in implementation and process improvements.
Minimum Qualifications
- 6+ years of experience designing and shipping web and Android / iOS apps in eCommerce, SaaS or other online businesses.
- A strong portfolio demonstrating end-to-end product design work with examples of excellent UX, visual and interaction skills and craft.
- Strong visual and interaction design skills, with good judgement in typography, layout, hierarchy, consistency, and interaction details.
- High proficiency in Figma - on design and prototyping. Familiarity with AI tools like Claude, Codex, Cursor or Antigravity
- Experience working closely with Product Managers, Engineers, researchers, and other cross-functional partners
- Strong communication and storytelling skills, including the ability to explain design decisions and influence stakeholders.
Preferred Qualifications
- Experience working within the wealth management industry
- Exposure to online B2C environments, with a strong understanding of consumer digital experiences
Come As You Are
We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.
Due to the volume of applications, we regret that only shortlisted candidates will be notified.
