Senior Producer-Host

Lead the end-to-end creative direction and production of diverse micro-content, ensuring high-quality output from initial research through to final publication.

Spearhead the discovery and pitching of high-impact stories, utilizing advanced research and fact-finding to align content with strategic brand objectives.

Drive the conceptualization and development of premium paid and sponsored content, effectively integrating brand partners across multiple media platforms.

Innovate and execute cutting-edge micro-content strategies, ensuring all creative output resonates deeply with target audiences while upholding core brand values.

Oversee content performance analytics, interpreting data insights to refine future content strategies and maximize audience engagement.

Act as a lead brand ambassador and representative for 风和日丽 at key media events and high-stakes pitches to showcase creativity and brand identity.

Direct the management and distribution of content across all major social media platforms, including Facebook, Instagram, TikTok, and YouTube, to maintain a consistent brand voice.

Provide mentorship and guidance to junior hosts and producers, sharing expertise in storytelling, on-camera presence, and production efficiency.