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Publicis Groupe Singapore

Senior PR Consultant (FREELANCE)

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Job Description

Company Description

MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.

Overview

As a Senior PR Consultant, you are responsible for running client accounts on both executional and strategic levels. As the point man on your accounts, you hold strong relationships with day-to-day and mid-level clients and have a deep understanding of their business. Internally, you will manage your account associates to successfully execute PR campaigns and support your account director in delivering strategic planning and counsel.

Responsibilities

  • Serve as the executional point of contact for your clients, proactively leading conversations on day-to-day counsel and work, and owning strong client relationships
  • Lead on regular client meetings, presentations, and reporting
  • Lead the executional-level team on implementing sound earned and paid PR tactics to drive campaigns to success, while tracking timelines and budgets
  • Build and own strong relationships with key media and influencers, acting as the media and influencer expert within your teams
  • Proactively create pitching calendars and lead the team in securing stories and responding to media queries
  • Review all written materials including press releases and alerts, pitch notes, social media or influencer content, reports and other external communications, with minimal edits required from senior team members
  • Proactively build and maintain understanding of shifting mainstream media landscape, popular and emerging social media platforms, and lifestyle influencer trends
  • Track and manage your accounts financial processes including contracting, POs, job creation, and billing
  • Support the account director in strategic planning, with ownership of smaller-scale execution plans
  • Manage MSL regional market teams and partners in consolidation, coordination and client counsel
  • Mentor junior team members, providing guidance and support on client work and professional development
  • Must be comfortable interfacing with clients, maintaining professional communication, and building strong relationships

Qualifications

  • This is a full-time freelance arrangement
  • Able to start by mid-March or latest April 2025
  • 6 - 10 years experience with Corporate / B2B work (Tradeshow experience would be a bonus)
  • Strong PR foundational skills, with a track record in securing earned media coverage and managing paid media/influencer projects
  • Strong project management and organizational skills, with the ability to manage multiple fast-paced projects and deadlines
  • Experience in mentoring and managing associate/executive-level team members
  • Can-do positive attitude with a problem-solving mindset
  • Excellent verbal and written communication skills, with the ability to craft clear and effective messaging
  • Understanding of basic agency financial processes
  • Experience in regional accounts is a nice-to-have, particularly in working with SEA markets from a Singapore hub

More Info

Industry:Other

Function:Public Relations

Job Type:Permanent Job

Skills Required

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Date Posted: 15/04/2025

Job ID: 107840397

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Last Updated: 15-04-2025 07:19:38 PM
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