Senior Planner, Integrated Media

Havas Media Group Singapore is looking for a Senior Planner with at least 3-4 years of relevant experience, to support our integrated media team in media planning and campaign implementation across offline and online media platforms.

Main responsibilities:

Reporting to a team lead, you will be responsible for supporting the planning, tactical execution, implementation, optimisation and performance analysis of campaigns for Havas portfolio of clients across two media divisions - Havas Media Singapore and Arena Media Singapore.

Planning

• Assist team lead in developing media strategies and recommendations to help clients achieve their business goals and KPIs
• Drive strategic and tactical innovation across offline and online media platforms (e.g. FTA, Radio, Out-of-Home, Press, KOL / Influencer, Social, Digital and, Mobile)
• Build strong relationships and engage clients on day-to-day operations
• Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations

Campaign implementation

• Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
• Implement campaigns across offline and online media platforms
• Campaign administration - liaise with clients for material submission which meet the best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
• Digital ad operations - including the review of creative assets in accordance with channel specifications and ad trafficking
• Monitor and optimise campaigns
• Deliver interim and post-campaign reports to provide insight and recommendations on media performance
• Campaign financial administration - work with billing team to ensure that plans are billed correctly, and in a timely manner

Requirements for this role:

• Tertiary qualifications in marketing, communications, or other relevant disciplines
• 3-4 years of experience in media planning and buying
• Knowledge & proficiency in digital buying platforms strongly preferred (e.g. Facebook Ads Manager, Google Ads, DV360)
• Knowledge & proficiency in digital marketing platforms preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
• Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances

Qualities we are looking for:

• Team player - responsible, accountable, and collaborative
• Can-do attitude - keen to learn new skills, pro-active, and takes ownership over tasks and projects
• Highly analytical, well-organised and has great attention to detail with a focus on quality of results
• Strong communication (verbal, written, and presentation) and interpersonal skills

Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide.

We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client's target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.

Havas Media Group Singapore is part of Havas Group Singapore - with media, creative, social, content and data specialist units all under one roof. Our philosophy is to work together seamlessly, building teams around our clients needs not our own. We operate under one vision and mission, to make a meaningful difference to the brands, businesses, and lives of the people we work with. Find out more at sg.havas.com.