Social media strategy development: Work with the team to create social media strategies that support the overall marketing plan.
Social media account management: Manage social media accounts, including but not limited to, Facebook, Instagram and Tik Tok ensuring all content is up to date, accurate, and aligned with the brand's voice.
Social media advertising: Develop and execute social media advertising campaigns, including targeting, ad creative, and budget management.
Analytics: Monitor social media analytics to track and report on the success of social media campaigns, including engagement, reach, and conversions.
Community management: Engage with social media followers and respond to comments and messages in a timely and professional manner.
Stay up-to-date with social media trends and best practices: Continuously research and educate themselves on social media trends, new platforms, and best practices to ensure that the brand's social media presence is effective and relevant.
