Job Description
Your Growth Unleashed
Where your journey begins and your potential shines
At Synpulse, we don't just consult – we transform. As a leading global management and technology consultancy with Swiss roots, we empower financial institutions to navigate change and seize new opportunities. Since 1996, we've been shaping the future of financial services by delivering cutting-edge expertise in strategy, operations, and technology to banks and insurers worldwide.
What sets us apart is our people. At Synpulse, we cultivate a collaborative, high-impact culture where initiative and creativity are valued. With 21 offices across Europe, the Americas, and Asia-Pacific, we bring together diverse perspectives and talents. We believe innovation thrives where everyone feels they belong and can contribute.
Our core values – Embrace, Drive, Achieve – shape how we work and evolve. We don't just offer jobs – we offer the chance to develop, make an impact, and be part of a team that's redefining the future of financial services.
About the job:We are seeking a strategic, proactive, and dependable Senior B2B Marketing Specialist to lead marketing initiatives for the Singapore office and act as deputy to the Head of Marketing, APAC. This is a hands-on leadership role for someone who thrives in a fast-paced environment, operates independently, and takes ownership of campaign execution, event strategy, and stakeholder engagement.
This role functions as a strategic extension of the Head of Marketing, APAC, providing leadership support, operational oversight, and continuity across regional marketing initiatives.
Campaign Execution and Strategic Marketing
- Lead and execute B2B digital marketing campaigns across organic and paid channels, with a strong focus on LinkedIn as a primary platform for brand building, lead generation, and thought leadership.
- Develop content and campaign strategies aligned to Singapore's business priorities in banking, insurance, and product offerings.
- Manage multi-channel distribution across LinkedIn, YouTube, Twitter, and owned channels to amplify reach and engagement.
- Localise APAC and global campaigns to suit the Singapore market, ensuring messaging resonates with local audiences and senior decision-makers.
- Own content calendars, targeting strategies, performance tracking, and optimisation.
- Translate complex financial and technical topics into clear, compelling narratives tailored to C-suite and business leader audiences.
Event Planning and Execution
- Plan and deliver executive-level B2B events, including roundtables, luncheons, and client engagements that drive pipeline growth.
- Manage event strategy, logistics, branding, communications, and post-event follow-up.
- Collaborate with internal stakeholders and external partners to deliver premium, brand-aligned experiences that strengthen client engagement.
Analytics and Technical Fluency
- Use platforms such as Salesforce Pardot, LinkedIn Campaign Manager, Google Analytics, and Craft CMS to track and optimise performance across campaigns.
- Analyse data to evaluate ROI, audience engagement, and lead quality.
- Apply A/B testing, funnel analysis, and performance reporting to drive continuous improvement.
- Contribute to budget planning, forecasting, and performance reporting with a data-led approach.
Stakeholder Engagement and Team Collaboration
- Represent marketing in cross-functional planning forums and engage confidently with senior internal and external stakeholders.
- Identify and implement opportunities to automate workflows and scale marketing impact.
- Support team culture and process improvement initiatives to strengthen operational efficiency.
- Lead smooth execution of strategic initiatives and business continuity as determined by the Head of Marketing, APAC
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related discipline (Master's degree preferred).
- Minimum of 5 years B2B marketing experience with a strong understanding of the Singapore market.
- Proven expertise in LinkedIn strategy and campaign execution, including organic content amplification and paid campaigns.
- Experience in Account-Based Marketing (ABM) and integrated B2B campaign delivery.
- Proficiency in Salesforce Pardot, Google Analytics, LinkedIn Campaign Manager, and content management tools such as CMS.
- Experience in Banking and Financial Services is highly preferred.
- Strong analytical skills, with the ability to turn data into actionable marketing strategies.
- Excellent communication, stakeholder management, and project leadership skills.
- Self-driven, adaptable, and capable of managing multiple priorities in a high-pressure environment.
- Experience in financial services, consulting, or professional services is advantageous.
- Fluency in English required; additional regional languages are a plus.
- Open to candidates with non-linear career paths who demonstrate strong B2B marketing fundamentals and leadership potential.
Job Benefits
Why us:
- Flexible working hours with part-time working models and hybrid options
- Attractive fringe benefits and salary structures in line with the market
- Modern and central office space with good public transport connections
- Can-do mentality and one-spirit culture
- Varied events and employee initiatives
Your documents to start the process:
- Resume
- Job references
- Qualifications (bachelor/ master diploma, etc.) with certificate of grades
- Motivation letter: Why Synpulse Why you Why this function
- Recommendation letters (optional)
Do you approach your tasks with commitment and enjoyment and are you convinced that teamwork achieves better results than working alone Are you proactive and willing to go the extra mile for your stakeholders As a flexible and goal-oriented person, you will quickly assume entrepreneurial responsibility with us.
Do you appreciate the spirit of a growing international company with Swiss roots and a strong corporate culture Then we look forward to receiving your online application at Synpulse Careers.
