Senior Marketing Manager

Job Description

● Identify vivo brand challenge in Singapore market and develop the overall marketing strategy to achieve the brand and business objective by deep insight of product, brand, category and local market environment;

● Work closely with the local business and GTM team and regional marketing team to develop the marketing communication plan and leading execution according to the product roadmap

● Lead the local marketing team to initiate the strategic and action plan, lead the execution of all marketing activities to enhance the brand awareness, image and brand preference in local marketing and to achieve brand and business objective.

● Manage marketing budgets and marketing agencies

Job Requirements

● Bachelor's degree or above in business, marketing, communications, or related field.

● At least 8 years of work experience in marketing field in APAC or Singapore market

● Proven global or local brand-building history in APAC or Singapore market

● Successful experience of driving marketing objectives and experience with developing, executing, and tracking results tied to integrated marketing plans

● True team player, strong collaborator, and internal communicator

● Preferably having previous experience in FMCG and Consumer Electronics sector in APAC or Singapore.

● Proficiency in both English and Chinese is compulsory.