Lead global marketing for cybersecurity at Utimaco's Singapore HQ. Drive brand growth and innovative campaigns in a collaborative environment.,
Regional Go-to-Market Leadership
- Develop and execute marketing strategies that align with global objectives while addressing the unique needs of the APAC region, including Greater China, Japan, South Korea, ASEAN, India, and South Asia.
- Plan and execute regional events, trade shows, and field activations to enhance brand visibility and generate demand across APAC.
Channel Marketing Collaboration
- Partner with channel partners across APAC to design and implement go-to-market campaigns that drive engagement and joint revenue opportunities.
- Build and nurture strong relationships with key partners to amplify marketing impact and expand market reach in diverse regional markets.
Digital Marketing and Demand Generation
- Drive innovative digital marketing campaigns tailored to the cybersecurity market, leveraging account-based marketing (ABM), webinars, digital channels with local results, and partner ecosystems.
- Analyze campaign performance and market data across APAC to optimize efforts and ensure measurable ROI.
Cross-Functional Collaboration
- Act as a strategic advisor to the sales and channel teams across APAC, fostering collaboration between marketing and sales functions.
- Represent the APAC region's needs and insights to the global marketing team to inform broader strategies.
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- 10+ years of experience in B2B marketing, with a strong focus on cybersecurity and channel marketing
- Proven expertise in developing and executing integrated marketing campaigns that drive growth and engagement across multiple APAC markets
- Experience working with channel partners and designing go-to-market strategies in collaboration with sales teams.
- Strong understanding of digital marketing, demand generation, and event marketing. Leverage Saleforce, Pardot or similar platforms
- Bachelor's degree in marketing, business, or a related field; a master's degree or MBA is a plus
- Familiarity with the APAC region, including cultural nuances and market dynamics, is essential
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- An open and friendly corporate culture characterized by constructive and collaborative interaction.
- We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances).
- Early risers and night owls - thanks to a flexible working model you can organise your working day yourself.
- We also support you privately – benefit from special payments or additional vacation days on anniversaries or other special occasions.
- Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken.
