BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Join
Birkenstock as a
Senior Marketing Manager SEA and lead regional brand strategy, seasonal campaigns, and distribution partnerships, driving impactful marketing initiatives, retail excellence, and sustainable growth across Southeast Asia.
YOUR SHOES TO FILL
- Regional Strategy & Brand Management: Develop and execute marketing strategies, set priorities, KPIs, and support the retail roadmap to strengthen Birkenstock's presence in Southeast Asia.
- Seasonal Planning: Lead biannual Seasonal Handover Meetings to present new collections and align internal teams and partners.
- Marketing Operations & Budgeting: Plan and manage the regional marketing budget; review and approve marketing plans in collaboration with distribution partners.
- Campaign Execution: Drive seasonal campaigns across PR, influencers, digital channels, and local activations; ensure timely and high-quality execution with agencies.
- Content & Social Media: Define brand content opportunities, manage social media guidelines, content planning, creative direction, and approval of assets.
- Media & Partnership Development: Build media and influencer relationships; develop strategic partnerships to amplify brand visibility.
- Event & Retail Activation: Support store openings, pop-ups, product launches, and provide retail support including guidelines, audits, and training.
- Market Insights & Social Listening: Monitor digital conversations, analyze trends and competitors, and provide actionable insights for campaigns and go-to-market strategies.
- Distribution Partner Support: Provide ongoing marketing guidance and collaboration to ensure alignment with brand standards and campaign objective
- Reporting & Performance Tracking: Produce monthly marketing reports and track budgets, KPIs, and campaign effectiveness to optimize overall marketing performance.
YOUR WALK OF LIFE
- Professional Experience: Minimum 10 years in marketing, with extensive experience in international brand management and cross-market strategy.
- Strategic Vision: Expertise in developing and executing long-term regional marketing strategies aligned with global brand objectives.
- Brand & Campaign Oversight: Demonstrated success in managing multi-channel campaigns, seasonal launches, and high-impact brand activations.
- Marketing Operations & Budgeting: Strong experience in managing large marketing budgets, resource allocation, and KPI-driven performance tracking.
- Digital, Content & Social Expertise: Advanced skills in social media strategy, content creation, influencer programs, and creative direction.
- Partnership & Stakeholder Management: Track record of building strategic partnerships, managing agencies, and collaborating with senior external stakeholders.
- Retail & Experiential Marketing: Experience supporting retail activations, store openings, pop-ups, and ensuring consistent brand presentation.
- Analytical & Market Insight: Expertise in market intelligence, trend analysis, competitive benchmarking, and translating insights into actionable marketing strategies.
- Education & Languages: Bachelor's or Master's degree in Marketing, Business, or Communication; fluent in English; additional regional languages highly desirable.
We Offer
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting It is. Our Talent Acquisition team is looking forward to receiving your online application!
Please hand in your application in English.
