Senior Marketing Manager

Brief Summary

Join a dynamic marketing team where you will lead innovative brand strategies and optimize marketing efforts to drive business growth. This role offers a unique opportunity to influence brand presence in a high-performance environment.

Responsibilities

• Collaborate with the Head of Marketing to design and implement marketing strategies focusing on performance marketing, social media, and initiatives. Advocate for brand integrity within the office, ensuring that all promotional materials and digital content adhere to brand standards. Assist in the creation and execution of annual marketing plans aligned with business objectives, monitoring campaign alignment throughout. Contribute to the establishment and management of sponsorships and strategic partnerships. Conduct daily reporting and budget management to maximize campaign performance. Provide ongoing analysis and reporting for all marketing campaigns, including in-depth monthly and quarterly performance evaluations against KPIs. Set marketing strategies to enhance growth across Search, Display, Paid Social, Mobile, Affiliates Oversee marketing functions and manage 3rd party agencies to ensure effective media planning across digital platforms. Own all Paid Digital channels (e.g., Google Ads, Meta, YouTube, Reddit) and develop strategies for both acquisition and brand growth. Analyze and enhance the performance of digital initiatives, prioritizing improvement opportunities.

Requirements

• Tertiary qualification in Marketing, Communications, Business, or a related field. 8-10+ years of relevant marketing experience Creative thinker with a solid understanding of branding and a commercial mindset. Proven history of managing brands and budgets effectively. Experience working collaboratively with marketing agencies. Strong project management and organizational skills. Comfortable working both independently and as a team member. Excellent attention to detail while managing diverse workloads and deadlines. Strong relationship management skills.