About Us
Love, Bonito is Southeast Asia's leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we've since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we're a team of builders, dreamers, and doers who believe culture is more than words on a wall — it's how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you'll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we're shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us
At Love, Bonito, you'll do more than just a job — you'll help build a movement. We're creating an organization that's lean, bold, and full of heart — where every person has the space to make an impact. Here's what you can expect:
- Purpose with performance: We're building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that's real: We are known to be incredibly dynamic and fast-paced. You'll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don't join us if you're looking for a comfortable, fully structured setup, but do join us if you're excited to build, shape, and make an impact together!
- Culture at our core: If you're looking for a no-corporate-BS environment, you'll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
The role
With our Senior Director of Marketing transitioning out, we need a strong Senior Manager to run the day-to-day marketing engine across e-commerce and retail. The CEO — who has a deep marketing background — will steer the vision. Your job is to execute it brilliantly, hold the team accountable, and make the machine faster. As part of our leadership team, you will help shape how we work, not just what we deliver.
- Commercial Calendar & Campaign Execution
- Own the global marketing calendar — seasonal launches, market activations, and key trading moments
- Lead end-to-end campaign delivery across e-commerce, retail, paid, organic, email, and marketplace
- Ensure channel mix is calibrated to what's trading, not just what's planned
- Partner with Merchandising and E-Commerce to align commercial priorities week to week
- Team Leadership
- Manage a regional team of country marketers across all markets
- Run weekly trading and performance reviews — translate numbers into clear team actions
- Coach and develop mid-level managers; raise the bar on output quality and independence
- Performance & Accountability
- Own the weekly marketing scorecard — CAC, channel ROI, and campaign performance vs plan
- Flag risks early with proposed solutions — no problem without a recommended action
- Leverage AI and automation to improve workflows — what can be automated, should be
- Planning & Prioritisation
- Translate CEO strategy into quarterly marketing plans with clear milestones and owners
- Manage budget allocation across channels and markets — ruthless about ROI
- Drive process improvement so the team spends more time executing, less time firefighting
What success looks like in 6 months
- Team hitting campaign deadlines with a clear, disciplined commercial calendar
- CEO is course-correcting strategy, not chasing execution
- Mid-level managers developing and delivering more independently across markets
- Marketing is seen internally as a revenue driver, not just a cost centre
What sets you apart
- Turns data → insight → action → execution, fast
- Ruthless prioritisation — kills weak ideas, scales winners
- Low ego, high ownership — executes brilliantly without needing the vision to be yours
Who will not be a fit
- Pure brand or pure performance profiles — must be fluent in both
- Needs to own the strategy — the CEO sets direction; you deliver it
- Too high-level and low on execution — this role requires hands-on leadership
How we work
- Clarity over complexity
- Fewer, bigger bets
- Hands-on, accountable leadership
- Open challenge, fast decisions
Why join us
- Build the marketing engine of Southeast Asia's leading womenswear brand across e-commerce and retail
- Shape growth across markets and channels with direct CEO partnership
- Clear path to permanent marketing leadership as the organisation grows
Requirements
Qualifications & Experience
- 8 - 10 years in consumer marketing, at least 2 years managing a regional team
- Omni-channel fluency across e-commerce and retail — brand and performance, knows when to prioritise each
- Southeast Asia market experience non-negotiable; fashion or lifestyle background strongly preferred
- Data-literate — reads dashboards, spots patterns, makes decisions not just reports
- Strong at managing up — concise, direct, escalates with proposed solutions
- Hands-on scale-up operator — thrives in a weekly trading rhythm, not a quarterly planning cycle
