Senior Marketing Manager

About Us

At Lenskart, we believe that clear vision is fundamental to the personal development and well-being of an individual, and our aim is to build tech-enabled solutions that improve access to affordable and quality Eyewear for All. We commenced our operations in India as an online business in 2010 and opened our first retail store in New Delhi in 2013. Since then, we have scaled through both the online and offline channels and have established a presence through our retail stores, websites, mobile applications, and other channels.

About the Role

We are looking for a highly driven and versatile Senior Marketing Manager to lead and execute integrated marketing initiatives across performance, content, partnerships, PR, events, and influencer marketing. This role is ideal for someone with a strong growth or performance marketing foundation who is equally comfortable thinking strategically and rolling up their sleeves to execute campaigns hands-on.

Based in Singapore, you will play a key role in driving brand awareness, customer acquisition, engagement, and revenue growth across the region. You should be someone who thrives in fast-paced environments, enjoys experimentation, and is excited to build impactful marketing programs from the ground up.

Key Responsibilities

Growth & Performance Marketing

• Lead customer acquisition and growth initiatives across paid and organic channels.
• Plan, execute, and optimize multi-channel campaigns across retail stores, on our dot com page, Meta, Google, LinkedIn, TikTok, and other relevant platforms.
• Analyze campaign performance and customer funnel metrics to drive ROI and continuous improvement.
• Collaborate with internal stakeholders to improve conversion, retention, and overall customer journey.

Content & Social Marketing

• Develop and execute content strategies across social media, website, email, and community channels.
• Create compelling marketing content including articles, social posts, campaign assets, and video content.
• Be willing to work hands-on with content production, including basic video filming, editing, or creative coordination when needed.
• Ensure content aligns with brand positioning and supports business objectives.

Events & Community

• Support the planning and execution of online and offline events, webinars, activations, and community initiatives.
• Coordinate with vendors, venues, agencies, and partners to ensure seamless event delivery.
• Help drive attendee engagement and post-event follow-up initiatives.

PR & Communications

• Support media outreach, press releases, and communication initiatives to increase brand visibility.
• Build and maintain relationships with media contacts, agencies, and industry stakeholders.
• Identify storytelling opportunities and contribute to thought leadership initiatives.

Influencer & Partnership Marketing

• Identify, engage, and manage influencer collaborations aligned with target audiences and campaign goals.
• Support strategic partnerships with brands, communities, and ecosystem players.
• Track partnership and influencer performance to evaluate impact and ROI.

Cross-Functional Collaboration

• Work closely with sales, product, operations, and leadership teams to align marketing initiatives with business priorities.
• Coordinate with external agencies, freelancers, and creative partners where required.

Requirements

• 5–7 years of experience in marketing, preferably with a strong background in growth or performance marketing.
• Proven experience managing and optimizing paid marketing campaigns with measurable business outcomes.
• Experience in content marketing and social media, with a willingness to be hands-on in content creation, including video filming or editing if needed.
• Exposure to event management and execution, including both virtual and in-person events.
• Familiarity with PR, media relations, influencer marketing, and partnership initiatives.
• Strong analytical mindset with the ability to interpret campaign data and generate actionable insights.
• Excellent communication and project management skills.
• Entrepreneurial, proactive, and comfortable operating in a fast-moving environment.
• Experience working in startups, high-growth companies, or regional marketing roles is a plus.

Preferred Qualifications

• Experience marketing to Southeast Asian audiences.
• Familiarity with tools such as Google Analytics, HubSpot, Meta Ads Manager, Google Ads, Canva, CapCut, or Adobe Creative Suite.
• Comfortable appearing on camera or directing lightweight video shoots when needed.
• Existing network with media, creators, agencies, or ecosystem partners in Singapore is a bonus.

What We're Looking For

• A builder mindset — someone who enjoys creating and experimenting.
• A strong executor who can balance strategy with hands-on implementation.
• Creative, resourceful, and data-driven.
• Passionate about storytelling, growth, and brand building.