About the Role
We are looking for a seasoned marketing leader to spearhead regional brand growth and consumer engagement strategies across multiple markets. The Regional Marketing Director will play a pivotal role in shaping brand positioning, driving impactful campaigns, and strengthening market presence while ensuring consistency across geographies.
Key Responsibilities
- Design and execute regional marketing strategies that align with business objectives and deliver sustainable growth.
- Lead integrated campaigns across digital, social, traditional, and experiential channels to maximize impact and ROI.
- Partner with commercial and operations teams to support market entry and outlet launches, ensuring brand consistency.
- Leverage consumer insights, competitive intelligence, and market research to inform strategy and innovation.
- Oversee budget allocation, spend efficiency, and campaign performance tracking.
- Manage public relations, sponsorships, and partnership initiatives to enhance visibility and brand equity.
- Build, coach, and inspire a regional marketing team, fostering collaboration and high performance.
Requirements
- Bachelor's degree in Marketing, Business, or related field Master's preferred.
- At least 10 years of progressive marketing experience, including 5+ years in a senior leadership role within consumer-facing industries (F&B, retail, lifestyle, or FMCG preferred).
- Proven track record in regional brand management, market expansion, and campaign leadership.
- Strong expertise in digital marketing, consumer engagement, and data-driven decision making.
- Excellent stakeholder management, communication, and leadership skills.
- Ability to operate effectively in a fast-paced, multi-country environment.
