Senior Marketing Lead

We are a luxury, multi-label bridal house at a pivotal inflection pointentering regional markets, redefining our brand presence, and launching bold, high-impact marketing campaigns across branding, PR, events, and performance channels.

This is not a traditional marketing role.

We are looking for a strategic + creative hybridsomeone who understands luxury fashion psychology, can create culturally relevant, viral campaigns, and has the commercial sharpness to drive leads, bookings, and revenue. You will own the end-to-end marketing engine: from brand storytelling and KOL strategy to funnel design, media buying, and regional market launches.

You will work in a lean, fast-moving team, with high autonomy, direct access to leadership, and real influence over the brand's regional growth trajectory.

Brand, Campaigns & Creative Direction

• Lead a full brand and marketing shake-up, ensuring strong positioning in the luxury bridal and fashion space.
• Conceptualise and execute high-impact, viral campaigns (digital + offline) that drive brand heat, PR traction, and social amplification.
• Oversee campaign ideation across launches, trunk shows, runway events, regional pop-ups, and collaborations.
• Ensure all marketing output reflects luxury standards, emotional storytelling, and brand consistency across markets.

• Build and manage a strong network of KOLs, influencers, and industry partners across Singapore and regional markets.
• Strategically select, negotiate, onboard, and manage KOLs aligned with luxury positioning (not mass influencer tactics).
• Design ambassador, spokesperson, and long-term KOL strategiesbeyond one-off posts.
• Work closely with PR partners and media to secure earned media, features, and brand placements.

• Own or oversee performance marketing across Meta, Google, Tik Tok, XHS and emerging platforms.
• Design and optimise lead generation funnels, landing pages, booking flows, and conversion journeys.
• Understand attribution, CAC, ROAS, and funnel drop-offsbalancing creative intuition with data.
• Work closely with CRM and tech tools to ensure lead quality, nurturing, and follow-ups are optimised.

• Conceptualise and execute high-touch luxury events (bridal showcases, runway shows, VIP previews, brand collaborations).
• Manage vendors, partners, budgets, and timelines while maintaining elevated guest experience standards.
• Use events as both brand-building and lead-generation engines.

• Support and execute new market entry strategies (SEA focus), adapting campaigns to cultural nuances while maintaining brand DNA.
• Plan regional launches, collaborations, and events that accelerate brand awareness and trust in new markets.
• Work cross-functionally with operations and sales to align marketing with on-ground execution.

• Operate comfortably in a small, high-ownership teamhands-on when needed, strategic at all times.
• Collaborate closely with founders, sales, operations, and external partners.
• Build scalable processes, frameworks, and playbooks as the company grows regionally.

Experience & Skillset

• 57+ years of experience in luxury fashion, bridal, beauty, lifestyle, or premium consumer brands.
• Proven experience creating viral campaigns, brand moments, or culturally relevant launches.
• Strong background in KOL/influencer strategy and management, with an existing network preferred.
• Experience in regional or multi-market marketing (SEA experience is a strong advantage).
• Hands-on knowledge of performance marketing, funnels, landing pages, and media buying.
• Strong analytical mindsetcomfortable reading data, dashboards, and campaign performance.
• Experience working in lean teams or fast-growing brands.

Mindset & Personality

• Strategic thinker with a strong creative instinct.
• Commercially sharpunderstands that branding and performance must work together.
• Highly driven, proactive, and comfortable with ambiguity and change.
• Confident working directly with founders and senior leadership.
• Taste-driven, detail-oriented, and deeply attuned to luxury aesthetics and consumer psychology.

• Opportunity to shape a luxury brand's regional expansion from the inside.
• Direct impact on brand visibility, growth, and market positioning.
• High autonomy, ownership, and exposure to leadership decision-making.
• A platform to build career-defining campaigns in luxury bridal and fashion.
• Competitive compensation with performance-based upside.