Senior Marketing Executive

B2B Growth – at Singapore's leading AI training provider

Full-time | Singapore | Marketing | Onsite

The opportunity

AI is reshaping how organisations develop talent, and Vertical Institute is helping businesses stay ahead through industry-relevant AI and technology training. As one of Singapore's leading AI training providers, we are looking for a Senior Marketing Executive (B2B Growth) to lead our corporate marketing efforts and drive demand for our enterprise training solutions.

This is a high-impact role focused on building a predictable B2B pipeline through demand generation, content marketing, partnerships, and events. You will own the strategy behind our corporate marketing initiatives while working closely with the Digital & Growth Marketing Manager and collaborating with the performance marketing team to execute paid campaigns that convert.

If you enjoy combining strategic thinking with hands-on execution—and want to influence how enterprise customers discover and engage with Vertical Institute—this role offers broad ownership and direct commercial impact.

What you will own

B2B Demand Generation

• Own the B2B marketing strategy across organic, paid, and partnership channels to generate qualified corporate leads and contribute directly to revenue growth.
• Develop integrated demand generation campaigns that nurture prospects throughout the buying journey, from awareness through conversion.
• Work closely with the sales team to ensure marketing initiatives support pipeline targets, appointment generation, and overall commercial objectives.
• Continuously identify opportunities to improve lead quality, conversion rates, and marketing contribution to pipeline performance.

B2B Content Marketing

• Create and manage the full suite of marketing assets needed to educate and convert corporate decision-makers.
• Develop compelling case studies, lead magnets, pitch decks, EDMs, landing pages, LinkedIn content, and sales enablement materials that position Vertical Institute as a trusted corporate training partner.
• Ensure all messaging is aligned with business priorities, customer pain points, and Vertical Institute's brand positioning.
• Collaborate with designers, content creators, and external partners to deliver high-quality marketing assets on schedule.

Corporate Events & Partnerships

• Plan and lead B2B workshops, webinars, and thought leadership events that generate qualified corporate opportunities.
• Manage relationships with external partners to execute co-marketing campaigns and joint lead generation initiatives.
• Identify new partnership opportunities with industry associations, corporate networks, and complementary organisations that expand Vertical Institute's enterprise reach.
• Coordinate cross-functional stakeholders to ensure successful event execution and measurable campaign outcomes.

Campaign Performance & Optimization

• Monitor campaign performance across channels and evaluate the effectiveness of demand generation initiatives.
• Produce regular reporting with clear recommendations to improve lead quality, conversion, and pipeline contribution.
• Work alongside the performance marketing team by providing strategic direction, campaign briefs, and content requirements while using campaign insights to continuously optimise marketing performance.

What we look for

We are looking for a commercially minded marketer who understands how to generate demand, engage business decision-makers, and contribute directly to sales pipeline growth.

Beyond that:

• 3 to 5 years of experience in B2B marketing, demand generation, growth marketing, or corporate marketing.
• Degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience planning and executing B2B campaigns that generated measurable pipeline or revenue impact.
• Strong written communication skills with the ability to create content for senior business audiences.
• Experience developing marketing assets that support lead generation and sales enablement.
• Strong understanding of content marketing and customer journey planning.
• Comfortable working independently while managing multiple priorities.
• Collaborative and confident working with sales, marketing, agencies, and external partners.

Nice to have

• Experience running B2B workshops, webinars, or event-based lead generation campaigns.
• Experience marketing professional education, SaaS, consulting, or B2B services.
• Familiarity with CRM systems and marketing automation platforms.
• Experience working alongside paid media or performance marketing teams.

Why this role

Own B2B growth

Take ownership of Vertical Institute's corporate demand generation strategy and play a direct role in growing our enterprise business.

Commercial impact

Your work directly influences pipeline generation, corporate partnerships, and revenue growth—not just marketing metrics.

Strategic and hands-on

From campaign strategy and content development to events and partnerships, you'll own the full B2B marketing journey rather than a channel.

Grow with the business

Join a lean, fast-moving marketing team where ownership is encouraged, ideas are acted upon quickly, and strong performers are given opportunities to expand their responsibilities.

About Vertical Institute

Vertical Institute is Singapore's leading AI and technology training provider. We are a SkillsFuture Singapore (SSG) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, multinational corporations, and financial institutions. We are headquartered at the Lifelong Learning Institute in Paya Lebar.