Job Introduction
We are seeking a Senior Marketing Executive to drive execution of our marketing strategy, with a strong focus on social media campaigns and lead generation. This role is critical in building a consistent digital presence and delivering measurable pipeline outcomes, particularly in support of key programmes.
The ideal candidate is hands-on, execution-driven, and able to translate strategy into high-quality campaigns with minimal supervision. The successful candidate will play a key role in strengthening brand presence, driving measurable business outcomes and laying the foundation for future marketing scale.
Key Responsibilities
1. Campaign Execution & Management
- Plan and execute end-to-end marketing campaigns across digital channels, primarily LinkedIn
- Drive campaigns for:
- Lead generation (programme sign-ups, prospect engagement)
- Recruitment support
- Brand visibility initiatives
- Monitor campaign performance and optimise for conversion
2. Social Media Strategy & Management
- Manage and grow the company's social media presence
- Develop and maintain a consistent content calendar
- Ensure alignment with brand positioning and messaging
- Track engagement and continuously improve content effectiveness
3. Content Development & Coordination
- Develop content across formats:
- Thought leadership
- Educational content
- Internal branding (people, culture)
- Work with internal stakeholders to source content
- Coordinate with external vendors (e.g. designers, videographers) where required
4. Lead Generation & Performance Tracking
- Support development of lead generation funnels (e.g. campaigns, forms, landing flows)
- Track and report on:
- Leads generated
- Conversion rates
- Campaign ROI
- Provide insights and recommendations for improvement
5. Stakeholder Management
- Work closely with internal teams (e.g. business, programme owners) to align campaigns with business priorities
- Ensure timely delivery and quality execution across all initiatives
Job Requirements
Experience
- 3 years of marketing experience, preferably in Financial services, insurance, or professional services. Fresh graduates who have relevant experience may apply.
- Proven experience in:
- Social media campaign execution
- Digital lead generation
- Content-driven marketing
Skills & Competencies
- Strong execution capability with attention to detail
- Ability to manage multiple campaigns simultaneously
- Data-driven mindset with basic analytics capability
- Good understanding of LinkedIn and digital marketing tools
- Strong writing and content sense
- Able to work independently with minimal supervision
Success Metrics (KPIs)
- Consistent delivery of marketing campaigns
- Growth in social media engagement and reach
- Number of leads generated and conversion rates
- Contribution to programme participation (e.g. SPARK)
- Timeliness and quality of execution
