Senior Marketing Executive, Beauty Brands, at Spa Esprit Group
About the Role
Spa Esprit Group is seeking a Senior Marketing Executive who is an equal parts strategic thinker and excellent executor to help lead the next phase of growth for our beauty brands. This role is for a marketer who understands that modern beauty marketing is not just about promotions - it is about building desire, relevance, loyalty, and commercial momentum across every customer touchpoint.
You will play a key role in turning brand strategy into campaigns, content, partnerships, and customer experiences that drive both revenue and long-term brand equity. For optimal delivery, you will also work closely with cross-functional teams including operations, creative, CRM, digital, PR, and frontline teams to deliver campaigns and experiences that strengthen brand relevance and business performance.
If you are highly organised, creatively sharp, digitally fluent, and excited by the challenge of making iconic brands feel fresh again, we'd love to hear from you.
Role Purpose
- Deliver high-quality campaign and launch execution across brand touch points.
- Own recurring work streams and projects with minimal supervision.
- Ensure consistency, speed, and operational discipline in day-to-day marketing delivery.
- Support stronger performance by translating plans into clean market execution.
Key Responsibilities
Campaign Execution
- Support the development and execution of marketing strategies across Spa Esprit Group's beauty brands to drive revenue, customer growth, and brand equity.
- Plan and execute integrated marketing campaigns across digital, social, CRM, partnerships, PR, influencer marketing, and in-store channels.
- Brief and work closely with internal and external creative partners on campaign assets, copy, visual direction, and content needs.
- Work with digital teams and agency partners to optimize paid media performance, traffic, conversion, and customer acquisition efficiency.
- Work with agency partners to identify and develop partnership, PR, and influencer opportunities that elevate brand visibility and cultural relevance.
- Manage timelines, approvals, asset development, vendor coordination, and rollout.
- Ensure all campaign elements are delivered on time and to brand standards.
- Track, analyse, and report on campaign performance, including sales impact, ROI, customer engagement, and channel effectiveness.
- Translate data and customer insights into actionable recommendations for future marketing activity.
- Monitor competitor activity, category trends, and consumer behaviour to identify whitespace opportunities and keep the brands competitive and distinctive.
- Manage budgets, timelines, marketing inventories, and vendor coordination where required.
Brand & Retail / Service Marketing
- Coordinate in-store/on-ground marketing materials including POSM, signage, launch collateral, and customer-facing communications.
- Ensure all brand communications are aligned with brand tone, positioning, and visual identity.
- Partner with operations and frontline teams to ensure marketing campaigns are executed seamlessly across physical locations.
Content, CRM & Reporting (with the support of Digital team)
- Manage content planning and social rollout across owned channels, including social media, email, website, and in-store communications.
- Support CRM and retention initiatives, including customer journeys, database marketing, loyalty communications, and reactivation campaigns.
- Highlight issues, learnings, and opportunities for future improvement.
Vendor & Project Coordination
- Manage vendors, production timelines, and delivery schedules.
- Keep trackers, files, and implementation status updated.
- Help solve day-to-day execution issues quickly.
What Success Looks Like
- Marketing campaigns are delivered on time, on brand, and with measurable business impact.
- Beauty brands gain stronger visibility, sharper positioning, and more culturally relevant brand presence.
- Customer acquisition and retention improve through more effective campaign planning and CRM execution.
- Partnerships, PR, and influencer activity drive meaningful awareness and consideration, not just impressions.
- Frontline teams are well supported with marketing tools and campaign clarity.
- Marketing decisions are informed by data, customer insight, and clear commercial priorities.
Skills Required
- 4 - 7 years of experience in marketing, brand, or integrated communications, preferably in beauty, wellness, lifestyle, retail, or hospitality.
- Strong experience in campaign management across both brand-building and performance-driven marketing.
- Demonstrated ability to manage multiple projects in a fast-paced, entrepreneurial environment.
- Strong commercial sense, with the ability to connect marketing activity to business outcomes.
- Good understanding of digital marketing channels, including paid social, CRM, content, SEO, influencer marketing, and analytics.
- Strong communication skills, with a good eye for brand, visuals, and customer experience.
- Comfortable working with data, drawing insights, and making recommendations based on performance.
- Highly organized, proactive, and detail-oriented, with strong follow-through.
- Collaborative and confident in working across functions and with external partners.
- Experienced in beauty, aesthetics, personal care, or service-led consumer brands is a strong advantage.
- Familiarity with the Singapore market and regional consumer trends is preferred.
Personal Profile
- A marketer who is both brand-led and results-oriented.
- Someone with strong taste and cultural awareness, who understands how to keep beauty brands relevant and distinctive.
- A self-starter who thrives in an agile environment and is comfortable being hands-on.
- Someone who can think strategically but is equally happy building decks, writing briefs, reviewing copy, coordinating shoots, and checking execution details on the ground.
- Eager to improve and take on more responsibility.
- Takes pride in strong execution and visible results.
Why Join Spa Esprit Group
- Be part of a brand-led company with a strong heritage in beauty and lifestyle.
- Work across a portfolio of distinctive consumer brands with room to shape their next chapter of growth.
- Join a fast-moving, entrepreneurial environment where ideas can be tested and executed quickly.
- Have the opportunity to create marketing that is commercially effective and culturally resonant.
Feel like you're a good fit Apply in for a non-obligatory chat with our Talent Acquisition Team!
