Senior Marketing Executive

Job Title: Senior marketing e– Education Segment (Singapore)

Location: Singapore

Business Unit: Education Segment (Schools, Universities, Institutions)

Reporting To: Head of Marketing / Segment Director

Role Overview

Sodexo Singapore is seeking a dynamic and strategic Senior Marketing Executive to lead marketing initiatives for the Education segment. This role will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive client engagement, and support business growth across schools, universities, and educational institutions.

The ideal candidate will have strong experience in B2B/B2C marketing, preferably within hospitality, food services, or education environments, and a deep understanding of the Singapore education market.

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement annual marketing plans aligned with business objectives for the education segment
• Identify growth opportunities across existing and new accounts
• Drive brand positioning of Sodexo as a partner of choice in the education ecosystem

2. Client & Consumer Engagement

• Design campaigns to enhance student, faculty, and institutional engagement
• Collaborate with operations teams to improve on-site customer experience
• Support retention strategies through targeted marketing initiatives

3. Digital & Content Marketing

• Lead digital marketing initiatives including social media, email campaigns, and online engagement
• Create relevant content tailored to student and institutional audiences
• Monitor digital trends and optimize campaigns for performance

4. Business Development Support

• Partner with sales and bid teams to develop compelling proposals and presentations
• Support tenders and pitches with marketing insights, case studies, and value propositions
• Strengthen Sodexo's market presence within the education sector

5. Brand & Communication

• Ensure brand consistency across all touchpoints
• Manage internal and external communications for the segment
• Drive PR opportunities, partnerships, and events within the education ecosystem

6. Market Insights & Analytics

• Conduct market research and competitor analysis within Malaysia's education sector
• Track campaign performance and ROI; provide actionable insights
• Use data to refine marketing strategies and improve effectiveness

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 6–10 years of marketing experience, preferably in:
• Food services / Hospitality
• Education sector
• B2B services environment
• Proven track record in campaign management, digital marketing, and brand building
• Experience in stakeholder management and cross-functional collaboration

Key Skills & Competencies

• Strategic thinking with strong execution capability
• Excellent communication and presentation skills
• Digital marketing expertise (social media, CRM tools, analytics)
• Strong project management and organizational skills
• Customer-centric mindset

Ability to work in a fast-paced, multicultural environment

Please note only shortlisted profile will be contacted by HR team .