Senior Marketing Executive

Position: Senior Marketing Executive
Location: Singapore
Employment Type: Full-Time

About the Role

We are looking for an experienced marketer to lead integrated marketing campaigns across digital and offline channels. This role requires strong campaign ownership and brand management capabilities.

Key Responsibilities

• Develop and implement annual marketing strategy

• Manage marketing budget and ensure ROI optimisation

• Lead digital advertising (Meta, Google, TikTok Ads)

• Oversee influencer marketing and PR activities

• Plan large-scale product launches and brand events

• Maintain corporate brand image and communication standards

• Supervise and guide marketing team members

Requirements

• Degree in Marketing, Business or related field

• 4-6 years of marketing experience

• Strong knowledge of performance marketing and campaign analytics

• Experience handling PR and public communications preferred

• Independent, strategic and hands-on