About the Company
At UNIQLO, we are redefining retail as a digital consumer company that puts customers at the heart of everything we do. By leveraging technology, data, and innovation, we transform customer insights into exceptional products and experiences
We are a company that supports non-traditional career progression – if your career path is anything but linear and you hold a strong desire to drive business results with solid project management and detailed execution – now is the time to join us.
The Marketing Department is our key external channel to display the range and functions of our apparel. Products like AIRism and HEATTECH are currently synonymous with the Singaporean life be it for daily wear or for travelling purposes. This is the result of the efforts of our marketing strategies in the last 10 years.
About the Role
Key responsibilities:
- Drive brand engagement and customer experience across flagship and large-format stores through strategic marketing initiatives and activations, including UTme!, RE.UNIQLO Studio, festive campaigns, and other experiential retail concepts.
- Develop and execute integrated marketing campaigns and retail activations that drive footfall, customer engagement, and business performance across stores.
- Lead the planning and execution of new store openings, store reopenings and expansion projects, including launch campaigns, stakeholder management, and opening activations to drive awareness and traffic.
- Drive brand interest and successful launches of UT collections, including campaign planning, partnerships, event activations, and in-store experiences that enhance customer engagement.
- Build, nurture, and manage strategic relationships with shopping malls, landlords, and external brands to identify collaboration opportunities and drive store visitation.
- Identify and develop partnership opportunities that strengthen brand relevance and create meaningful customer experiences.
- Manage campaign and project budgets with accuracy and accountability, ensuring effective resource allocation and return on investment.
- Lead and coordinate external agencies, vendors, partners, and stakeholders to deliver projects on time and achieve agreed business objectives and KPIs.
- Influence and collaborate effectively across cross-functional teams including Store Operations, Visual Merchandising, Store Development, Sustainability, and other stakeholders to achieve shared business goals.
- Work closely with Global Headquarters and Senior Management to align local initiatives with brand objectives and successfully execute regional and global projects.
- Monitor campaign performance and customer insights to continuously optimize marketing effectiveness and retail engagement initiatives.
Functional & Attitudinal Skillset
- Strong analytical mindset with the ability to translate data and insights into actionable recommendations.
- Creative flair with a keen eye for design, aesthetics, customer experience, and brand storytelling.
- Highly meticulous and detail-oriented, with strong project management and organizational skills.
- Resourceful problem solver who can navigate ambiguity, overcome challenges, and deliver results within constraints.
- Adaptable and able to respond quickly to changing priorities in a fast-paced retail environment.
- Strong stakeholder management and communication skills, with the ability to influence across all levels of the organization.
- Demonstrates initiative, ownership, and accountability in driving projects from conception to execution.
- Collaborative team player who enjoys working in a dynamic, fast-changing environment and contributing to collective success.
- Strong passion for retail, consumer trends, and creating impactful customer experiences.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- Proven track record in a fast-paced retail, FMCG, consumer, or high-growth business environment will be a plus.
- Experience managing integrated marketing campaigns, partnerships, events, retail activations, or store launches is preferred.
- Strong ability to multitask, prioritize competing deadlines, and manage multiple projects simultaneously.
- Excellent stakeholder management skills with experience working across internal and external partners.
- Proficiency in Microsoft Office applications (Excel, PowerPoint, Word) and analytics platforms such as Google Analytics.
- Willingness to work outside standard office hours, including weekends and public holidays, to support store openings, campaign launches, and activation events when required.
