Senior Marketing Executive

Salary

3,300 SGD 4,000 SGD

Industry

Manufacturing(Electronics/Semiconductors), Manufacturing(Machinery), Manufacturing(Other)

Job Description

Our client is a Japanese MNC manufacturing company focusing on home appliances. They are looking for a Senior Marketing Executive to further develop the company's strategic marketing plan and grow the company's business.

Responsibilities
- Develop, implement, and execute strategic marketing plans and tactics (in line with the company objectives) to attract potential customers and retain existing ones.
- Manage the company's marketing budget and coordinate marketing campaigns with sales activities, and report on the key performance matrix with concrete ROI analysis both quantitative and qualitative.
- Determine budgets and targets, and in charge of developing pricing strategies for products and services.
- Build strategic relationships and partner with key industry players, agencies, and vendors and develop potential new strategic partner relationships.
- Monitor and report on the effectiveness of marketing communications a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis) and work closely with design agencies and assist with new product launches.
- Conduct market research & analysis Market insights and competitors development to enhance the company's competence in developing competitive products and services to gain market share.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Assist in Product Development team, Product Licensing Acquisitions & Accreditations from relevant agencies/vendors/suppliers support in providing feedback on Quality & Service issues to ensure total customer satisfaction.
- Coordinates and submits monthly, quarterly & annual reports and supervises to oversee PSI preparations updating and finalization.
- Work closely with sales to assist in the analysis of sales forecast, monthly & annual sales achievement by dealer & by product.

Requirement

Requirements & Preferences

(Must)
- Minimum Diploma in Marketing/Retail Management/Business Administration, or related
- At least 3-5 years of experience in B2B/B2C marketing within the home appliances industry or similar
- Excellent communication in both English and Mandarin to network and liaise with English and Mandarin-speaking dealers, stakeholders, marketing agencies, promoters, etc.
- Proven experience in developing and executing strategic marketing plans, with a strong understanding of both brand building and performance marketing.
- Solid experience in budget planning and pricing strategies, ROI analysis, and performance tracking across multiple marketing channels
- Hands-on experience in integrated marketing communications, including digital (SEO/SEM, social media, paid ads), offline campaigns, events, and product launches.
- Strong exposure to market research, competitor analysis, and consumer insights, with the ability to translate data into actionable strategies.
- Experience working closely with sales teams on forecasting, pricing strategies, and dealer/channel performance analysis.
- Familiarity with product lifecycle management, including involvement in product launches, product positioning, and coordination with product development teams.
- Experience liaising with external agencies, vendors, and strategic partners, with strong stakeholder management skills.

(Advantageous)
- Experience in copywriting
- Experience working in a Japanese company

English Level

-

Other Language

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Benefit

What you will receive
- Variable Bonus (Depending on the company's and individual's performance)
- Annual Leave: 14 days (Maximum up to 21 days)
- Medical Leave: 14 days
- Transportation Allowance (MRT/Bus)

Working Hour

8:30 17:30

Holiday

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Job Function