Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic committed to holistic health and wellness. We provide high-quality treatments including acupuncture, Tuina, EMMA, BIXEPS, herbal prescriptions, and preventive care.
We are seeking a dynamic Senior Marketing Executive to drive the execution of our marketing initiatives, manage campaigns, and implement partnership opportunities. This role combines hands-on marketing with mentorship of junior team members, offering opportunities to demonstrate leadership potential and contribute to the growth of our brand and patient engagement.
1. Digital Marketing Execution
- Implement and optimize digital campaigns across social media (Meta, TikTok, LinkedIn, Xiao Hong Shu) and e-commerce platforms (Lazada, Shopee, TikTok Live).
- Assist in community engagement initiatives, including WhatsApp groups.
- Monitor and report on campaign performance, recommending improvements for engagement and ROI.
2. Offline Marketing & Content Creation
- Produce, film, and manage content for internal training sessions, events, and promotional activities.
- Assist in developing in-clinic visuals, physician aids, and educational materials.
- Execute offline marketing initiatives such as exhibitions, corporate wellness days, and clinic events.
3. Partnerships & Collaboration
- Implement marketing partnership initiatives identified by the CEO or Current Senior Marketing Executive.
- Coordinate with internal teams and external partners to ensure successful execution of joint campaigns.
4. Team Guidance & Leadership Development
- Mentor the Junior Marketing Executive on campaign execution, content creation, and event coordination.
- Take initiative in projects, demonstrating problem-solving, decision-making, and leadership potential.
5. Other Duties
- Lead or support ad hoc marketing projects as required to support business growth.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or Healthcare Administration a background in TCM, wellness, or healthcare is a plus.
- 3-5 years of proven experience in marketing, preferably in healthcare, wellness, or related industries.
- Strong understanding of TCM, wellness, or sports science is advantageous.
- Excellent written and verbal communication skills in English and Mandarin, to effectively liaise with patients and partners.
- Hands-on experience executing digital and offline marketing campaigns, content creation, and event management.
- Demonstrated ability to implement partnerships and coordinate marketing initiatives with internal and external stakeholders.
- Proactive, detail-oriented, and highly organized, with the ability to manage multiple projects simultaneously.
- Leadership potential with ability to mentor and guide junior staff, take ownership of projects, and drive results.
- Analytical and creative mindset with a focus on delivering measurable marketing outcomes.
What We Offer
- Staff discounts on TCM treatments and wellness packages.
- Training in TCM products and service knowledge.
- Friendly and professional working environment with career growth opportunities.
