Senior Marketing Executive

We are looking for a Senior Marketing Executive who is creative and performance driven to join our team! 

This is a role spanning Digital Marketing, Performance Marketing and Social Media & Content Marketing. The ideal candidate combines deep e-commerce expertise with a strong creative instinct and a rigorous, data-first approach — capable of setting strategy while staying close to execution. He/She will also manage key projects, analyse marketing performance and support initiatives that enhance brand visibility. 

Responsibilities:

Digital Marketing 

• Develop and execute the overall digital marketing strategy across owned, earned, and paid channels to drive brand visibility, traffic, and conversions.
• Manage and continuously optimise the brand's digital presence including website, landing pages, and e-commerce touchpoints to improve user experience and conversion rates.
• Leverage marketing automation tools to build customer journeys, nurture leads, and improve retention across the funnel.
• Lead the end-to-end planning and execution of integrated online and offline marketing campaigns - from concept and briefing through to launch, reporting, and post-campaign analysis.
• Collaborate cross-functionally with departments to ensure campaign messaging is aligned and commercially sound.
• Prepare campaign briefs, timelines, marketing materials, and post-campaign reports; track results and apply learnings to future campaigns. 

Performance Marketing

• Plan, execute, and optimize paid media campaigns primarily across Meta (Facebook/Instagram) and Google (Search, Display, YouTube); experience with TikTok is a plus.
• Assist with the funneling process, from traffic acquisition to conversion.
• Monitor, analyse, and report on marketing performance metrics to identify user drop-off points, friction, and behavioural patterns, and translate insights into optimisation strategies.
• Actively manage and scale performance marketing budgets with a focus on efficiency, CAC, ROAS, and overall user experience impact.
• Set up and run A/B tests and experiments across ads, audiences, messaging, offers, and funnel steps to improve user experience and conversion performance.
• Report regularly on performance KPIs, clearly communicating behavioural insights, learnings, and optimisation opportunities to stakeholders.

Social Media & Content Marketing

• Plan and manage social media content across platforms ensuring a consistent brand voice and visual identity.
• Work with departments to produce high-quality posts, campaign visuals, and promotional materials.
• Monitor performance across engagement, reach, follower growth, and audience response — continuously optimising content strategy based on data insights.
• Stay ahead of social media trends, viral formats, competitor activities, and emerging content opportunities to keep the brand culturally relevant.
• Manage the company's KOLs and influencer collaborations to enhance brand visibility and campaign effectiveness.
• Support user-generated content campaigns and community engagement initiatives to deepen brand loyalty.

What we are looking for:

• 3-4 years of hands-on experiencein marketing and brand growth.
• Exceptional multitasking and prioritization skills.
• A natural balance of creativity and analytical thinking.
• Creative mindset with the ability to think out of the box.
• Proactive, resourceful, and committed to seeing things through.