SENIOR MARKETING EXECUTIVE

Senior Marketing Executive - Partnerships, Activations & CRM

Company: Il Lido Group Location: Singapore

About the Role

Il Lido Group is looking for a dynamic and commercially driven Senior Marketing Executive to lead partnerships, activations, and CRM initiatives across our portfolio of restaurants.

This role is ideal for someone who thrives on building brand buzz, creating meaningful collaborations, and driving repeat business through smart, data-led marketing strategies.

Key Responsibilities

1. Partnership Marketing

Develop and manage strategic collaborations with lifestyle brands, alcohol distributors, delivery platforms, and local businesses

Identify and secure sponsorship opportunities for key campaigns and events

Execute cross-promotional campaigns that drive brand awareness and revenue

2. Events & Activations

Conceptualize and execute in-restaurant experiences (e.g. chef's tables, seasonal launches, themed nights)

Work closely with operations teams to ensure seamless execution

Drive visibility and attendance through integrated marketing efforts

3. Customer Relationship Management (CRM)

Manage and segment customer databases to deliver targeted campaigns

Plan and execute email and SMS marketing to drive repeat visits

Develop loyalty programs, exclusive offers, and retention strategies for returning guests

4. Media & PR Relations

Draft press releases and marketing communications

Liaise with PR agencies and media partners

Ensure strong brand presence across food and lifestyle publications

5. Market Research & Trendspotting

Monitor competitor activity and industry trends

Propose innovative campaigns and marketing initiatives

Identify new opportunities to strengthen brand positioning

What We're Looking For

3-5 years of experience in F&B, hospitality, or lifestyle marketing

Strong network across brands, media, or KOLs is a plus

Proven experience in partnerships, events, or CRM campaigns

Highly organised with strong project management skills

Creative thinker with a commercial mindset

Excellent communication and stakeholder management skills

Why Join Us

Be part of a growing, dynamic restaurant group

Opportunity to shape brand storytelling and guest experiences

Work on exciting collaborations, launches, and campaigns

Fast-paced, creative, and entrepreneurial environment