Senior Marketing Executive
- Location: Ubi
- Salary: $3800 - $4500
- Working Hours: 5 Days | 9am - 6pm
Key Responsibilities:
Branding & Strategy:
- Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
- Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.
Marketing Campaigns:
- Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
- Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.
Digital Marketing:
- Expand the company's digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
- Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.
Content Creation:
- Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
- Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.
Events & Public Relations:
- Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
- Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.
Team & Budget Management:
- Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
- Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of marketing experience with a proven track record of achieving measurable results.
- Strong skills in digital marketing, brand strategy, and campaign management.
Key Performance Indicators (KPIs)
- Brand Awareness:Increase in brand recognition and market positioning efforts.Growth in social media followers and engagement metrics.Improvement in brand sentiment and customer feedback.
- Lead Generation and Conversion:Number of new leads generated through marketing campaigns.Conversion rate of leads to sales.Increase in website traffic and time spent on site by visitors.
- Digital Marketing Performance:Improvement in SEO rankings and organic search traffic.Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).Growth in email marketing open rates and click-through rates.
- Social Media Engagement:Increase in social media engagement metrics (likes, shares, comments).Number of inquiries and conversions originating from social media channels.
- Content Effectiveness: Volume and frequency of content produced (blogs, videos, social posts).Engagement metrics for content, such as shares, comments, and views.
- Event and P-R Impact: Attendance and engagement at events and exhibitions. Media mentions and press coverage gained through P-R efforts. Partnerships and collaborations initiated with other brands or influencers.
- Team and Budget Management: Achievement of team goals and projects on time and within budget. ROI on marketing spend, demonstrating cost-effectiveness and value for money. Team productivity and morale, measured through feedback and performance reviews.
Requirements:
- Degree in marketing
- Prefer to have marketing experience in Interior Firm
Samuel Siaw
The Supreme HR Advisory Pte Ltd
EA No: 14C7279
Reg No: R2412474
