Senior Marketing Executive & Growth Specialist

About Our Company

Headquartered in Shanghai, AIKIT Pte Ltd is a premier food technology company, revolutionizing the culinary landscape with our innovative smart kitchen network. Merging advanced technology with efficient supply chain management, we redefine the concept of convenience food and lead innovation in the food industry. At Aikit, we are committed to deliver enjoyable food and toothsome results across our approach and services.

instaChef is a leader in the food technology industry, innovating with smart kitchens to transform how food is prepared and delivered. Our commitment to combining technology with compelling design makes us pioneers in the food tech space. Marrying technology and food together, we are dedicated to serve quick, traditional and authentic food that will cater to the appetites of all ages and at a price that screams value.

When it comes to serving our customers, we believe it is not only about value but providing consistently quality and innovative products.

Job Overview

We are looking for a Senior Marketing Executive & Growth Specialist with a strong Growth Mindset and a background in the F&B or Tech industry to join our team in Singapore. The selected candidate will be responsible for the local brand launch and user acquisition for instaChef. You should be a self-starter who can bridge the gap between B2B lead generation and B2C brand experience, translating high-level strategies into efficient local execution.

Responsibilities

• Manage and optimize daily ad performance on Google Ads, Meta, and LinkedIn to drive precise user acquisition.

• Oversee Lead Management (LCRM), including collection and initial screening, while tracking CPL, CPC, and ROI.

• Develop localized marketing assets, including success stories for franchisees and promotional content for self-operated points.

• Lead social media content strategy for IG, TikTok, and FB, including copywriting, scriptwriting, and mobile content capturing.

• Execute offline Activation events, such as grand openings and tasting sessions, to increase foot traffic and brand awareness.

• Conduct regular site visits to ensure brand visual standards and point-of-sale aesthetics are maintained.

• Liaise with the HQ design team in China to ensure local marketing needs are met with consistent brand tonality.

• Manage local vendors (printing, logistics, PR) and handle cross-departmental communication to ensure smooth operations.

Requirements

• Minimum 3-5 years working experience in F&B, Smart Hardware, or B2B Service marketing.

• Deep insight into the Singapore market and local media environment.

• Strong data-driven mindset with the ability to adjust strategies based on backend analytics.

• Proficient in lightweight design tools such as CapCut (剪映) and Canva.

• Excellent bilingual communication skills (English and Mandarin) to effectively collaborate with the China-based team and local stakeholders.

• Strong sense of ownership and the ability to manage multiple projects under pressure.

• Hands-on attitude with a willingness to film content and supervise offline executions on-site.

• Able to start work immediately is a plus.