Senior Marketing Executive (FnB/Retail)

Responsibilities:

• Develop and implement integrated marketing campaigns across multiple channels to raise brand awareness and drive customer acquisition and loyalty

• Manage the end-to-end campaign lifecycle, from planning and content creation to execution and performance tracking

• Analyse market trends, consumer insights and campaign data to identify opportunities and optimise marketing initiative.

• Collaborate with the sales, product and creative teams to ensure seamless brand messaging and positioning

• Monitor and report on marketing KPIs, using data-driven insights to inform future strategies

• Stay up-to-date with industry developments and best practices to enhance the company's marketing capabilities

• Develop multi-channel marketing strategies, define target audiences, set KPIs, and create go-to-market plans.

• Lead execution of campaigns across digital (SEO, SEM, Social, Email) and offline channels (events, print).

• Manage, train, and motivate internal marketing teams or external agencies

• Oversee marketing budgets, track performance, analyze data, and report ROI to leadership.

• Work with Sales, Product, and Senior Management to align marketing with overall business goals.

• Conduct research on trends, competitors, and consumer behavior to identify opportunities.

• Oversee advertising, content, and brand initiatives.

• Manage product launches and promotional events.

• Develop pricing strategies with sales teams.

• Ensure brand consistency and customer engagement.

Requirements:

• Minimum 2 years of experience in marketing, with a track record of successful campaigns in the food and beverage or retail industries

• Strong understanding of consumer behaviour, market trends and digital marketing best practices

• Excellent project management and campaign coordination skills, with the ability to multitask and deliver within tight timelines

• Data-driven mindset with proficiency in using analytics tools to measure and optimise campaign performance

• Effective communication and collaboration skills, able to work cross-functionally with diverse stakeholders

• Degree in Marketing, Communications or a related field