Develop and maintain brand identities across multiple F&B brands, including branding guidelines, packaging, and marketing collaterals.
Plan and execute marketing campaigns, promotions, product launches, festive campaigns, and other brand initiatives.
Design creative materials for digital and print, including social media content, menus, posters, flyers, packaging, POSM, and signage.
Create social media content from concept to execution, including styling, food photography, videography, editing, and publishing.
Manage social media platforms such as Instagram, TikTok, and Facebook, including content calendars, posting schedules, messages, comments, and customer enquiries.
Develop monthly content plans and campaign ideas to improve brand awareness and customer engagement.
Coordinate with shopping malls, agencies, media partners, corporate partners, printers, suppliers, and other external vendors.
Manage quotations, artwork production, printing, installation, and quality control.
Manage influencer/KOL collaborations, media partnerships, and other promotional collaborations.
Coordinate marketing partnerships with banks, payment platforms, malls, schools, and other organizations.
Monitor campaign and social media performance and prepare basic reports with recommendations.
Support new brand launches, outlet openings, menu launches, and other promotional activities.
Assign tasks to and guide junior designers or interns and liaise with outsourced designers when required to maintain creative quality and brand consistency.
Requirements
Diploma/Degree in Graphic Design, Visual Communication, Marketing, Communications, or a related field.
Strong graphic design skills with a good eye for branding, layout, typography, and visual storytelling.
Proficient in Adobe creative software.
Good photography, videography, and video editing skills.
Good understanding of social media platforms and basic digital marketing.
Able to handle both creative design and marketing coordination independently and as part of a team.
Able to work effectively in a fast‑paced environment and manage multiple projects and deadlines.
Good communication, coordination, and organizational skills.
Experience in F&B, retail, lifestyle, or agency environments will be an advantage.
