Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters. As a Senior Marketing Executive, you will play a key role in developing and executing integrated brand marketing campaigns that bring our jewellery collections and brand stories to life across retail, media and digital platforms.
Working closely with the Marketing Manager, you will translate brand marketing strategies into impactful campaigns and marketing initiatives across offline, online and out-of-home (OOH) channels. You will also collaborate with the Content, Creative, Retail Operations and Events & PR teams to ensure brand marketing campaigns are executed seamlessly across all customer touchpoints.
This role requires a marketer who combines creative thinking with strong execution, capable of leading campaign workstreams while guiding junior executives and supporting the Marketing Manager in driving key brand marketing initiatives.
What you'll own
Campaign Development & Production
- Contribute to the conceptualisation and development of integrated brand marketing campaigns aligned with product launches, seasonal retail moments and key gifting occasions.
- Develop campaign narratives, marketing angles and brand storytelling frameworks that strengthen overall brand positioning.
- Partner with the Content team to shape campaign video concepts, visual direction and storyboards that support brand marketing storytelling.
- Lead the coordination and execution of brand ambassador and brand marketing campaign shoots, including pre-production planning, shoot logistics and on-site management.
- Manage shot lists, production timelines and asset deliverables to ensure campaign assets are ready for brand marketing rollout across channels.
Campaign Rollout & Brand Marketing Execution
- Take ownership of the execution and rollout of brand marketing campaigns across retail, media and marketing platforms.
- Ensure campaign messaging and visual identity are implemented consistently across retail boutiques, marketing materials and brand marketing communications.
- Coordinate campaign timelines and deliverables across Content, Creative, Retail Operations and Merchandising teams.
A&P and Media Execution
- Execute Advertising & Promotion initiatives that support brand marketing campaigns.
- Manage the implementation of offline and online media placements, including OOH, print, digital banners and paid social campaigns.
- Work closely with media agencies and partners to ensure timely submission of creative assets and campaign placements.
Cross-Team Collaboration & Leadership
- Collaborate closely with the Events & PR team to translate brand marketing campaigns into compelling activations, launches and experiential initiatives that bring brand stories to life.
- Ensure brand marketing messaging and storytelling remain consistent across marketing, PR, partnerships and campaign touchpoints.
- Provide guidance and direction to junior marketing executives, ensuring brand marketing campaign deliverables, timelines and asset requirements are executed effectively.
- Act as a key support to the Marketing Manager, helping to drive the planning and execution of major brand marketing initiatives while stepping in to lead projects when required.
Campaign Tracking & Reporting
- Monitor performance of brand marketing campaigns and media executions across channels.
- Consolidate campaign insights and reports to support optimisation of future brand marketing initiatives.
Competencies Required
- Brand Marketing & Creative Thinking – Strong understanding of brand marketing principles and campaign storytelling, with the ability to translate brand narratives into compelling campaign ideas and integrated marketing content.
- Project & Production Management - Demonstrates strong capability in managing brand marketing campaign timelines, marketing shoots and cross-functional deliverables, ensuring campaigns and media executions are delivered seamlessly, accurately and on schedule.
- Stakeholder Collaboration - Builds strong working relationships with internal teams, agencies and external partners.
- Leadership & Initiative - Able to guide junior team members while supporting the Marketing Manager in delivering key brand marketing initiatives.
The portfolio you'll build here
- A portfolio of integrated brand marketing campaigns spanning retail, media and digital platforms.
- Experience leading brand ambassador and campaign shoots, translating creative concepts into impactful marketing assets.
- Development of brand storytelling and visual narratives alongside Content teams.
- Execution of multi-channel brand marketing campaigns across OOH, print, digital and social media platforms.
- Cross-functional campaign experience working with Content, Creative, Retail Operations and Event & PR teams.
About you
- 3–5 years of experience in brand marketing, campaign marketing or integrated marketing. Preferably within retail, fashion, lifestyle or beauty industries.
- Diploma or Bachelor's degree in Marketing, Communications, Media or a related field.
- Experience managing campaign development, marketing shoots and brand storytelling initiatives.
- Familiarity with offline and online media channels including OOH and digital advertising.
- Strong project management and coordination skills.
- Enjoys being hands-on and on the ground, ensuring brand marketing campaigns and initiatives are executed to a high standard.
- Passion for branding, visual storytelling and campaign development
What we offer
- Opportunities to lead and execute high-visibility brand campaigns and marketing initiatives.
- Exposure to integrated marketing across retail, media and digital platforms.
- Hands-on experience working on brand ambassador campaigns, marketing shoots and creative storytelling.
- A collaborative environment focused on building a modern jewellery brand through impactful campaigns.
