Senior Marketing Executive

Company Description Bori Bono is a Singapore-born kitchenware brand specializing in high-grade borosilicate glass food storage solutions. The company focuses on combining functionality, durability, and modern design to support organized and sustainable home living. As a growing brand, Bori Bono aims to expand its presence in regional and global markets through innovative product offerings and strong customer relationships. Team members join a collaborative environment that values quality, practicality, and thoughtful design in everyday kitchenware.

We are looking for a creative, hands-on Senior marketing Executive who will serve as the voice and face of our brand on social media.

This role is highly focused on building and managing our own social media presence —from content creation and filming to publishing, promotion, influencer collaboration, and paid ads.

You will act as a brand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales.

a.     Manage company social media accounts (YouTube, Instagram, TikTok, Facebook, etc.)

b.     Plan and produce high-quality content, including videos, reels, photos, and posts

c.     Actively participate in on-camera content creation (product demos, lifestyle content, brand storytelling)

d.     Lead content shooting, editing, and post-production (or manage external editors if needed)

e.     Maintain a consistent brand tone, aesthetic, and storytelling style

a. Represent the brand as a public-facing personality on social media

b. Collaborate with influencers, creators, and KOLs to expand reach

c. Support influencer campaigns, product seeding, and partnership activations

d. Help position the brand as authentic, relatable, and trustworthy

a. Plan and execute product launch campaigns across social platforms

b. Develop creative concepts for product storytelling and lifestyle positioning

c. Coordinate with internal teams to align messaging with business goals

d. Track content performance and continuously optimize engagement and conversion

a. Manage paid social and marketplace onsite ads (Meta, TikTok, Shopee, etc.)

b. Optimize ad creatives, targeting, and budget allocation to improve ROI

d. Analyze campaign performance metrics (reach, CTR, CPA, ROAS)

e. Test and scale high-performing content and ad formats

a. Monitor content and campaign performance using platform analytics

b. Use data insights to improve engagement, follower growth, and sales impact

c. Prepare performance reports and actionable recommendations

d. Stay updated on social trends, platform changes, and content best practices

1)     Proven experience in social media marketing, content creation, or digital marketing

2)     Strong understanding of YouTube, Instagram, TikTok, and social media trends

3)     Comfortable being on camera and acting as a brand spokesperson

4)     Hands-on ability to shoot, edit, and publish content (or manage production workflows)

5)     Experience managing paid social advertising campaigns

6)     Creative mindset with strong storytelling and visual sense

7)     Self-driven, proactive, and comfortable working in a lean, fast-moving startup environment

8) Fluent in English and Mandarin, with strong communication skills.