Main objectives of the role:
To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers
Supporting role in establishing the marketing strategy for the dealership
- Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
- Ensure action plans are implemented to achieve short- and long-term marketing objectives
- Conduct SWOT analysis of dealership marketing activities
- Conduct strategic reviews and amend objectives/approaches as required
Observing the market and assisting in marketing activities/campaigns
- Support and execute marketing initiatives and events (annual and ad hoc)
- Coordinate potential marketing and sponsorship opportunities across departments
- Liaise with agencies and vendors for development, production, and post-campaign/event reports (collaterals, webpages, materials)
- Ensure marketing communications comply with MINI CI and Brand Principal approvals
- Coordinate with BMW and MINI brand departments on brand/product events
- Analyse competitor activities and campaigns
- Stay updated on consumer/industry trends, marketing landscape, and MINI product knowledge
Operational management and inventory control
- Monitor marketing spend and invoicing against allocated budget
- Ensure timely submission of post-campaign/event reports to Brand Principal and Management
- Manage and update dealership marketing collaterals
- Oversee stock inventory of marketing merchandise
Contact point for internal and external partners
- Coordinate all marketing matters with internal/external stakeholders
- Work with agencies and vendors on development, production, and post-campaign/event reporting of CRM collaterals, webpages, and materials
Public relations initiatives and activities
- Assist in press-related topics and activities
- Coordinate media test drives and consolidate news clippings
Qualifications
- Degree or equivalent in Marketing, Business or any related field
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Proficient in Adobe Photoshop, Illustrator is a plus
- Possess a valid Class 3 /3A driving license
- Passion in the MINI brand.
Professional experience
- At least 2 year(s) of working experience in related field
- Excellent interpersonal, communication and presentation skills
- Meticulous and well-organised with the ability to multitask
