Founded in 1884, Bulgari's name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique.
Part of LVMH Group, Bulgari offers a multitude of positions and activities around the world. Endless possibilities and dynamic career opportunities are available for both experienced professionals and recent graduates. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.
BVLGARI is looking for an energetic and highly driven Senior Marketing & Communications Manager to join our dynamic team here in Singapore.
- Provide, guide, coordinate global marketing and communication strategies in line with the brand vision, mission and goals for Singapore and Malaysia
- Ensure coherent and consistent brand image & positioning as well as harmonized and integrated commercial and marketing plans and initiatives
JOB RESPONSIBILITIES
- Define the brand strategy and positioning from image to visibility, communication traditional and digital activities and channels for Singapore and Malaysia market.
- Guide the development of coherent and consistent one Bulgari Brand Image.
- Ensure the development and the implementation of the corporate communication activities and group external relations activities, including events (Brand, heritage, regional event & In-store events in Singapore and Malaysia)
- Supervise the development and the implementation of the sales marketing activities for all products categories and all channels.
- Guide the development and the realization of the advertising campaigns of the Brand locally.
- Guide the development of the digital and social media communication in line with marketing and customer communication goals.
- Develop clear Influencer Strategy to boost Bulgari's buzz on main social platforms for Singapore and Malaysia.
- Guide the development of the Customer Relationship Management (CRM) culture in the company to develop loyalty and maintain huge return on investment (ROI).
- Work with CRM team on VIP and Celebrities support.
- Manage & maintain good relationships with local press & maximize editorial buzz.
- Lead the development of marketing and communication digital contents and tools, ensuring consistency and integration between digital and offline plans, as well as integration with sales and IT teams.
- Responsible for Singapore and Malaysia A&P budget.
PROFILE
- Min Degree in Marketing or related field
- Strong interpersonal and communication skills
- Solid understanding of the luxury business sector
- Knowledge of CRM and digital tools and techniques
- Passion for building client relationships and networking
- Ability to thrive in a fast-paced environment
- Results-driven with strong organizational skills
Bulgari is an equal opportunity employer. We celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs.
