Ding Yi Music Company is a Singapore-registered performing arts organization with IPC charity status. For more information, please visit www.dingyimusic.com
We are seeking a Senior Marketing Communications Executive to support the marketing department in branding and outreach initiatives to fulfil the organisation's mission through:
- Marketing Communications
- Branding & Partnerships
- Community Outreach & Engagement
This is a collaborative role that will work closely with the Artistic team, Production and Administration to ensure seamless synergy across the organization's external and internal communications.
RESPONSIBILITIES
Marketing Communications
- Assist in providing marketing direction and ideas for events and campaigns.
- Manage the website and social media platforms through proposing and implementing content ideas to ensure timely updates and responses.
- Assist in strategising and fully execute integrated marketing and communications campaigns across social media, digital marketing, event marketing and PR to increase brand awareness, generate leads, and build community engagement.
- Manage media relations and PR efforts to drive awareness and educate the public, advocate for the organisation's impact, and garner public support.
- Prepare speeches, press statements and handle media engagements.
- Assist in strategising awareness and success of our fundraising campaigns and crowdfunding platforms to target audiences and hit fundraising targets.
- Manage production and distribution of e-books and e-newsletters, corporate videos, marketing collaterals, website content, and sponsorship decks.
Branding & Partnerships
- Custodian of the organization's brand identity and apply branding guidelines across all communications, marketing collaterals and media usage.
- Work closely with Artistic team to write and build creative briefs and synopses for events and projects.
- Manage a depository of multimedia collaterals and working files including key visuals, photo and video archives.
- Work closely with vendors and designers on social media content, infographics, display banners, print collateral, posters, reports, presentations, and various web-based elements.
- Collect and manage photos, biographies and write-ups of artists and partners.
- Work closely with venues, event partners and ticketing partners to build and manage event pages.
- Establish and develop strong network of media partners and sponsors.
- Work with creative and media agencies, branding consultants and event management partners for projects including performance/ donor events and gala dinner.
Community Outreach & Engagement
- Establish strong network and ties with our arts communities, schools, corporate partners, and donors.
- Develop outreach and awareness plans through public performances.
- Prepare outreach education materials for talks and presentations.
- Manage the Front of House for events.
- Govern the design and production of the organisation's website.
- Track, analyse and generate marketing reports using tools such as Google Analytics and Social Media Analytics.
- Track, analyse and generate event attendance numbers.
REQUIREMENTS
- Diploma / Bachelor's degree in Marketing or Communications
- At least 1-2 years of experience in online and offline marketing
- A good storyteller at content creation, creative writing and copywriting
- Strong interpersonal and communications skills (both verbal and written)
- Ability to manage multiple complex projects
- Flexible to work occasional weekday evenings and weekends for events (time off in lieu)
