About The Role
As a Marketing Manager at StraitsX, you will play a key role in driving adoption, shaping product positioning, and ensuring go-to-market (GTM) success for our digital payment and stablecoin products. You will act as the bridge between product development, marketing, and sales-crafting clear narratives, launching new features, and ensuring our value proposition resonates with industry stakeholders and institutional clients.
What You Will Do
- Develop and refine clear, differentiated product positioning and messaging for StraitsX's fintech offerings (e.g., digital payment APIs, stablecoin solutions, card products, and on/off-ramp services).
- Translate technical product capabilities into client-focused benefits for various target segments (B2B, financial institutions).
- Plan and execute GTM strategies for product launches, updates, and new features.
- Collaborate with product, growth, and commercial teams to define target audiences, value propositions, and key success metrics.
- Create launch plans, campaign briefs, and marketing collateral (e.g., decks, landing pages, one-pagers).
- Develop sales enablement materials, including product sheets, FAQs, case studies, and demo scripts.
- Track and analyze the performance of marketing initiatives using metrics such as adoption, engagement, and conversion rates.
- Continuously optimize marketing strategies based on data and stakeholder feedback.
- Partner closely with Product Managers, Marketing, Growth, and Compliance teams to maintain consistent product narratives.
- Collaborate with external stakeholders-including regulatory bodies, institutional partners, and ecosystem players-on cross-promotional initiatives.
What We Are Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience in product marketing, preferably in fintech, payments, or blockchain.
- Proven track record in developing and executing GTM strategies for B2B or API-driven products.
- Strong understanding of fintech, digital payments, or stablecoin-related products.
- Excellent communication, storytelling, and project management skills.
- A data-driven mindset with the ability to turn insights into actionable recommendations.
