Senior Marketing Analyst

The Opportunity

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. In the Enterprise Analytics team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into data and building reporting solutions to help our partners scale efficiently. This role will be a strategic partner to the Asia marketing organization, driving regular inspection and insights to optimize marketing effectiveness.

What you'll Do

• Conduct analysis with a focus on articulating the impact of both lead-based and account-based marketing performance

• Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations across events and digital tactics

• Support the Asia Marketing organization in synthesizing the impact of marketing to support sales interlocks, monthly pipeline reviews, and quarterly business reviews

• Lead quarterly and annual planning efforts to plan spend, and forecast expected results of the Asia marketing plan

• Support the marketing leader to translate company and BU-level priorities into clear, actionable operating plans.

• Drive enablement and understanding of existing marketing reports and performance capabilities

• Be the early adopter across systems and tools and to improve tech stack usability, reporting, and adoption.

What You Need to Succeed

• Degree in Marketing, Statistics, Computer Science or other relevant fields

• Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports

• Experience with SQL and Advanced Excel knowledge

• Outstanding problem solving and analytical skills including talent for analyzing data, developing hypotheses, and synthesizing recommendations

• Highly entrepreneurial and able to operate independently with minimal direction

• 3+ years of experience in B2B subscription revenue environment, with hands-on marketing & analytics experience