What The Role Is
The officer will be responsible for managing and implementing CSC's communication strategies to enhance its brand, reputation, and engagement with stakeholders. This role involves overseeing all aspects of branding, external communication, and outreach while ensuring alignment with organisational goals. The officer will work with the rest of the team to manage social media, digital and print content, marketing initiatives, and employer branding efforts, positioning CSC as a thought leader and a key partner in fostering a culture of learning and collaboration in the Singapore Public Service.
What You Will Be Working On
Communications Strategy & Brand Management:
- Develop and execute comprehensive strategic communications plans that align with organisational goals and to enhance CSC's brand identity across various touchpoints
- Ensure consistent and impactful messaging in CSC's external communications across all platforms
- Monitor conversations about CSC and relevant topics, proactively addressing misinformation and amplifying positive feedback
- Position CSC as a thought leader by showcasing expert insights, research, and innovative practices
Content Creation & Digital Publishing: - Create and curate high-quality, platform-specific content including articles, press releases, reports, social media posts, and digital assets
- Develop and implement digital publishing strategies to expand online content reach and impact
- Oversee content creation, design, and publishing processes to ensure consistency and quality
- Coordinate with subject matter experts, writers, editors, and designers to produce compelling digital content
- Ensure all communications reflect CSC's tone, values, and strategic priorities while maintaining compliance with government guidelines and legal requirements
Digital Marketing & Social Media: - Develop and manage CSC's social media presence to maximise visibility and stakeholder engagement
- Plan and implement targeted marketing campaigns to drive engagement and promote CSC's programmes, products and initiatives
- Manage digital marketing efforts including SEO optimisation, email campaigns, and content distribution
- Experiment with innovative content formats and engagement strategies
- Monitor social media channels, respond to inquiries, and address concerns professionally
Employer Branding & Stakeholder Engagement: - Collaborate with internal teams to highlight CSC's culture, values, employee achievements, and learning opportunities
- Develop compelling employer branding content that attracts top talent and showcases organisational excellence
Analytics & Performance Optimisation: - Monitor and evaluate communication effectiveness using key performance metrics (reach, engagement, growth, conversions)
- Utilise analytics tools to track and evaluate digital content performance across all channels
- Provide actionable insights and recommendations to optimise communication and outreach initiatives
- Leverage data analytics to continuously refine communication strategies
What We Are Looking For
We are looking for a dynamic communications professional with 3–6 years of experience who excels at managing multi-channel communication strategies and crafting compelling content that drives engagement. The ideal candidate combines exceptional written and verbal communication skills with strong project management abilities and a talent for cultivating professional networks to achieve strategic objectives.
We seek someone proficient in digital marketing tools, social media platforms, and analytics tools (such as Google Analytics, WOGGA) who possesses natural flair for storyboarding and storytelling. Video editing, graphic design skills, and data analytics experience will be a strong advantage, along with an eye for detail in content development and design.
[Key Competencies Required]
Business Development & Strategy
- Analyse business needs and identify market opportunities through data analysis and feasibility studies
- Develop strategic partnerships and evaluate new business opportunities against organisational objectives
- Review business plans and recommend improvements to optimise value
Project & Digital Design Management
- Lead complex projects independently and ensure timely delivery of objectives
- Design digital platform solutions and user experience frameworks
- Manage content architecture and optimise digital content discoverability
Research & Analysis
- Design and implement research methodologies to address strategic and operational challenges
- Transform data into actionable business insights and policy recommendations
- Supervise research programmes and lead publication development
Brand Strategy and Marketing Communications
- Develop brand strategies and execute marketing communications campaigns
- Create targeted messaging for different audiences while maintaining consistency across channels
- Manage campaign budgets and coordinate multi-agency communications activities
Content Strategy
- Research trends to guide content creation across digital platforms
- Develop consistent narratives and innovative content approaches
- Analyse campaign effectiveness and produce stakeholder reports
[What you can expect] - Growth Opportunities: We champion continuous learning - not just for the public service, but for our officers as well. We actively support our officers career growth through:
- Scholarship and sponsorship opportunities for higher education.
- Diverse development opportunities for officers at every career stage.
- Attachment programmes, cross-functional job rotations and gig projects.
- Coaching programmes and leadership development initiatives.
- Work Environment: We provide meaningful work, practise mutual respect and encourage innovation.
- Hybrid & Flexible Work Arrangements: We provide hybrid and flexible work arrangements to support our officers work-life needs. We trust that our people will deliver their best, and we strive to provide the support and flexibility they need.
Applications are reviewed on a rolling basis. The appointment grade and actual job title will be commensurate with the candidate's work experience.
