Senior Manager

Senior Manager - Multi-Club Operations (Snap Fitness)

Reporting To

Director / Core Management Team

Role Purpose

The Senior Manager - Multi-Club Operations is accountable for the overall operational performance, financial outcomes, governance, and team leadership of two Snap Fitness clubs.

This role ensures that both clubs operate consistently, profitably, and in full compliance with Snap Fitness brand standards, internal policies, and regulatory requirements.

The role is strategic and supervisory in nature, and not limited to day-to-day operational support.

Key Responsibilities

1. Financial & Performance Accountability

• Own and manage the monthly financial performance (P&L) of both clubs.

• Track, analyse, and explain performance across:

  • Membership acquisition and churn

  • Personal Training sales and session delivery

  • Ancillary revenue streams

  • Staffing and operating costs

• Ensure compliance with approved pricing, promotions, and sales directives.

• Identify financial risks early and implement corrective actions.

2. Team Leadership & Management

• Provide direct leadership and supervision to Club Managers / Officers-in-Charge across both locations.

• Set clear performance expectations, KPIs, and accountability frameworks for:

  • Club management teams

  • Frontline staff

  • Trainers (in coordination with PT leads where applicable)

• Conduct regular performance reviews, coaching, and corrective action discussions.

• Build a strong culture of ownership, professionalism, and accountability.

3. Operational Control & Governance

• Ensure both clubs operate in accordance with:

  • Snap Fitness operational policies and brand standards

  • Safety, insurance, and duty-of-care requirements

  • Approved personal training and adjunct trainer frameworks

• Enforce governance discipline, including zero tolerance for:

  • Unauthorised personal training

  • Informal or undocumented commercial arrangements

  • Policy circumvention

• Oversee incident management, member disputes, and escalations with proper documentation.

4. Sales & Growth Oversight

• Oversee lead management, appointment setting, and conversion processes.

• Ensure accurate and disciplined use of CRM and operating systems (e.g. GymSales, Glofox).

• Support Club Managers in executing monthly sales campaigns, local activations, and community initiatives.

• Monitor conversion effectiveness and take action to improve outcomes.

5. Brand Consistency & Member Experience

• Ensure a consistent Snap Fitness brand experience across both clubs.

• Maintain high standards in:

  • Cleanliness and facility upkeep

  • Equipment maintenance and safety

  • Front desk service quality

  • Group class delivery and scheduling

• Prevent operational drift and inconsistent practices between locations unless formally approved.

6. Reporting & Stakeholder Communication

• Provide timely, structured, and accurate updates to Management on:

  • Financial and operational performance

  • Staffing and capability risks

  • Member feedback and issues

  • Operational bottlenecks or incidents

• Escalate issues early with proposed solutions.

• Maintain transparency and avoid surprise escalations.

7. Planning, Prioritisation & Workload Management

• Effectively manage competing priorities across two clubs.

• Delegate appropriately while retaining accountability.

• Demonstrate sound judgement under pressure and during peak operational periods.

• Support business growth initiatives as directed by Management.

Key Competencies & Requirements

Experience & Skills

• Proven experience in multi-site operations, preferably within fitness, retail, or service-based businesses.

• Strong financial literacy with the ability to read and manage P&L statements.

• Demonstrated leadership capability in managing managers and frontline teams.

• Strong understanding of governance, compliance, and risk management.

• Comfortable working with sales funnels, KPIs, and operational systems.

Behavioural Expectations

• High level of integrity and professionalism.

• Decisive, proactive, and solutions-oriented.

• Able to enforce standards while maintaining team morale.

• Communicates clearly, calmly, and constructively under pressure.

Success Measures

• Stable or improving profitability across both clubs.

• Consistent operational standards and governance compliance.

• Strong leadership bench at the club level.

• Reduced escalations and reactive firefighting.

• Clear visibility and control over performance drivers.

Working Relationships

• Internal: Management, Club Managers, Frontline Teams, Trainers

• External: Vendors, contractors, and partners as required