COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The family-like atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- This position is for Office of Postgraduate Professional Programmes (OPGPP).
- Branding and Digital Marketing:
- Plan and execute integrated marketing campaigns in partnership with OCCM, spanning web, social media, email, and print collaterals.
- Ensure brand consistency while highlighting each programme's unique strengths and differentiators.
- Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
- Outreach and Events:
- Formulate and implement recruitment strategies of SMU post-experience postgraduate programmes to the public and interested prospects.
- Maintain and develop relationships with internal and external stakeholders to build pipeline of qualified students to the various Post-Experience postgraduate programmes.
- Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
- Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
- Market and Channel Specialisations:
- Take ownership of a designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
- Develop and execute region-specific outreach strategies that address local market needs and trends.
- Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
- Partner with Schools to refine content and uphold programme credibility across marketing channels.
- Cross Functional Work:
- Lead the integration of regional insights into overall marketing and recruitment strategies.
- Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
- Lead the coordination with internal teams to ensure alignment between marketing, admissions, and programme objectives.
- Create and maintain tools to facilitate the processes of the team in recruitment, and guide team members in the use of such tools.
- Collate and provide enrolment statistics for reporting purposes.
- Team Management:
- Manage a team to oversee marketing and recruitment efforts across SMU's post-experience postgraduate programmes.
- Other duties as assigned.
QUALIFICATIONS- Bachelor's degree in Marketing, Business, Communications, or a related discipline is required with at least 7 years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.
- Demonstrated experience in planning and executing digital and offline marketing campaigns across multiple channels.
- Proven track record in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.
- Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.
- Familiar with CRM systems, marketing automation tools, and digital platforms.
- Knowledge of international education markets (e.g., China, India/South Asia, ASEAN) and sensitivity to cross-cultural communication.
- Solid grasp of brand management and ability to maintain message consistency while tailoring to diverse audiences.
- Excellent communication, presentation, and interpersonal skills, with the ability to engage internal stakeholders and external partners effectively.
- Strong project management and organisational skills, with the ability to handle multiple priorities under tight timelines.
- Strategic thinker with analytical rigour and creative problem-solving abilities.
- Collaborative and proactive, with a results-oriented mindset and attention to detail.
- Willingness to travel internationally and work outside regular hours for events or recruitment activities when required.
OTHER INFORMATION#LI-LK1
Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
